GoFundMe
Principal Product Marketing Manager
San Francisco, CA · Principal · Full-time
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$20,942 more — $191,942 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $191,942 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
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About the role
- GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow.
- This is an early-stage opportunity with foundational questions still to answer.
- Your work will directly inform product priorities, investment decisions, and go-to-market strategy.
Responsibilities
- By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes-for themselves and each other.
- which organizations we should serve, what differentiated value we can deliver, and how we position a fundamental evolution in our value to nonprofits.
- You'll validate our ideal customer profile, deeply understand their needs and how that translates to product requirements, and develop positioning that makes GoFundMe's evolving role clear and compelling.
- Lead ICP and segmentation work grounded in customer needs, jobs to be done, priorities and potential impact.
- Partner with Research, BizOps, and cross-functional teams to test assumptions, build confidence, and drive alignment with leadership.
- Lead product validations to test conviction and prioritization in our roadmap.
- Lead customer interviews and readouts on what would be the most valuable product solution and likelihood to adopt.
- Partner deeply with Product leadership throughout to inform long-term roadmap prioritization.
- Build differentiated positioning and narrative:
- Develop and test positioning for GoFundMe's evolving nonprofit offering across customer segments.
Requirements
- Proven 0-to-1 product and market development.
- Strong analytical and commercial judgment, with the ability to assess growth potential, investment requirements, and the strength of evidence behind a recommendation.
- By submitting your application, you are agreeing to our use and processing of your data as required.
Nice to have
- Marketplace, network, or B2C2B experience is strongly preferred.
Skills
- For recent company news and announcements, visit our Newsroom.
- Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
- The Metaview tool has been reviewed by an independent auditor.
- Results of the audit may be viewed here.
Compensation
- The annual U.S. salary range for this full-time position is $171,000 - $257,000.
- You can learn more about GoFundMe.org's activities and impact in their FY '26 annual report.
- Our annual "Year in Help" report reflects our community's impact in advancing our mission of helping people help each other.
Benefits
- Enjoy competitive pay and comprehensive healthcare benefits.
- Participate in learning, development, and recognition programs to help you thrive and grow.
- Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program.
- Additionally pay may vary depending on other factors including skills, experience, education, or training.
- Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
Company info
- Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here.
- Our annual "Year in Help" report reflects our community's impact in advancing our mission of helping people help each other.
- GoFundMe is the world's most powerful community for good, dedicated to helping people help each other.
- We're looking for a strategic, hands-on leader who thrives in a complex, rapidly changing environment - identifying the questions that matter most, charting a clear path forward, and building alignment to act.
- Make a difference through our volunteering program.
- Be a part of something bigger with us!
- Community Engagement: Make a difference through our volunteering program.
Equal opportunity
- equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.
- If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this accommodation form.
This listing is sourced directly from GoFundMe's careers page and normalized into a canonical job model.