eBay

eBay

Director, GM, Brand Advertising

New York City · Director

Sponsorship not specified$211k-$281kDetected 4 days ago
AccessibilityNegotiationFinancial ModelingPerformance ManagementLeadershipCommunicationCollaborationCritical Thinking

About the role

  • This role sits at the intersection of advertising strategy, partnerships, product, and P and L ownership.
  • Brand advertising strategy and roadmap: Define the multi-year strategy for eBay's brand advertising business, aligned with eBay's broader Ads, Services, and Focus Categories priorities.
  • Segment and prioritize brand advertising opportunities and formats (for example display, video, sponsorships, branded content, and offsite media) based on customer needs, advertiser objectives, economics, and strategic fit.

Responsibilities

  • Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
  • They build new demand and amplify key initiatives.
  • They also develop differentiated brand experiences that deepen trust and engagement on the platform.
  • Proven track record of building, scaling, or transforming brand or media businesses, including ownership of revenue, product positioning, and go-to-market.
  • Strong critical thinking skills, with the ability to break down ambiguous problems, create clear frameworks, and translate strategy into actionable plans.
  • Demonstrated ability to operate in highly cross-functional, matrixed environments and influence partners across Product, Engineering, Sales, Marketing, Finance, Legal, and regional teams.
  • Experience working directly with brands and agencies, with strong relationship-building and negotiation skills and the ability to build trust with senior external partners.

Requirements

  • 10 or more years of relevant experience in advertising, media, partnerships, strategy, or commercial leadership roles, with at least 3 years leading brand or media portfolios at scale.
  • If you have a need that requires accommodation, please contact us at talent@ebay.com.
  • We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process.
  • BA or BS degree required; MBA or other advanced degree preferred.
  • Experience managing and developing high-performing teams.
  • Diversity, inclusion, and benefits
  • At eBay, we love creating opportunities for others by connecting people from a diverse group of backgrounds, perspectives, and geographies. Being diverse and inclusive is part of who we are and what we do each day. We are committed to ensuring that, as an employee, you feel safe, included, and able to bring your unique self to work. We offer a comprehensive and competitive benefits package designed to support you and your family's well-being and financial security, including health benefits, retirement programs, paid time off, parental leave, and more, so you can thrive both at work and in life.
  • Additional Details
  • The base pay range for this position is expected in the range below:
  • $210,800 - $281,400
  • Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
  • If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Nice to have

  • BA or BS degree required
  • MBA or other advanced degree preferred.
  • Experience in technology or product-led organizations
  • marketplace, ecommerce, or publisher experience strongly preferred.
  • Global or multi-region experience a plus, including working across different regulatory, commercial, and cultural contexts.

Compensation

  • Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
  • $210,800 - $281,400
  • The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).
  • If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Company info

  • We are seeking a Director, GM of Brand Advertising to lead the strategy, commercial model, and go-to-market for eBay's brand advertising business.
  • Define, track, and report on key performance indicators across formats, customers, verticals, and markets; identify drivers of performance and prioritize actions based on impact.
  • Establish clear goals, operating rhythms, and decision mechanisms that enable the team to move quickly while remaining aligned with broader company and Ads priorities.
  • At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells.
  • Our platform empowers millions of buyers and sellers in more than 190 markets around the world.
  • Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day.
  • We're in this together, sustaining the future of our customers, our company, and our planet.
  • Brand Advertising at eBay helps sellers and brands tell their stories, reach new audiences, and build lasting relationships with customers across our marketplace and beyond.
  • Passion for crafting brand experiences that are useful, respectful of customers, and additive to the marketplace experience.
  • We offer a growing suite of upper- and mid-funnel solutions, including onsite display, video, sponsorships, and offsite media, all designed to showcase brands in contextually relevant, high-intent environments.

Equal opportunity

  • eBay is an equal opportunity employer.
  • We will make every effort to respond to your request for accommodation as soon as possible.

Visa & Work Authorization

  • Remote roles are not eligible for U.S. visa sponsorship.
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This listing is sourced directly from eBay's careers page and normalized into a canonical job model.