Ocean Gross
Growth Marketer
US East Coast
Sponsorship not specifiedDetected 15 days ago
Google AnalyticsLogisticsShopify
About the role
- This is a high-ownership, high-visibility role for someone who thinks in cohorts and conversion rates, and can go from hypothesis to live experiment without waiting for permission.
- You'll work closely with the founders and have outsized influence on how Ocean grows.
Responsibilities
- Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You'll have a deep understanding of where members drop off and why.
- Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage.
- Own the full funnel.
Requirements
- A track record of owning a funnel and moving the metrics with a high degree of independence.
- To enhance results, build and scale paid funnels when required.
Nice to have
- Experience marketing a subscription or membership product.
- Background in post-purchase, logistics, or shipping-adjacent products.
- Hands-on comfort with analytics tooling (GA4, Amplitude) and light technical setup (pixels, tracking, audience syncs).
- Located in NYC or Boston.
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