Facereality
Senior Growth Marketing Manager
San Ramon, CA · Senior
No sponsorship$120k-$135kDetected 26 days ago
AccessibilityContent MarketingGrowth MarketingPerformance MarketingForecastingLeadershipCollaborationAdaptability
About the role
- The Senior Growth Marketing Manager is responsible for driving revenue strategy and performance across both direct-to-consumer (B2C) product sales and B2B professional training and certification program.
- This role has direct accountability for top-line revenue across DTC and B2B acquisition.
- This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. *Please note this position is not eligible for visa sponsorship.
Responsibilities
- Revenue Leadership: Own total revenue performance across B2C product sales and B2B training and certification sales.
- Develop and execute integrated revenue growth plans aligned to company targets.
- Build and maintain forecasting models, revenue pacing, and performance tracking.
- Paid Media Strategy & Channel Ownership: Lead strategy and outcomes across Meta, Google, TikTok, Programmatic, Pinterest, and emerging platforms.
- In partnership with agency support, continuously optimize audience, creative, funnel, and channel mix.
- Agency Management: Lead agency relationship, ensure strong execution, challenge strategy, and hold partners accountable.
- Creative Strategy & Content Leadership: Lead content strategy, develop briefs, partner with creative teams, and drive high-performing ad content.
- Creator & Affiliate Programs: Own creator sourcing, briefing, whitelisting, and affiliate strategy to drive scalable acquisition.
Requirements
- 8+ years in growth or performance marketing.
- Experience with creators, affiliates, and whitelisting.
Skills
- Define KPIs, reporting, testing frameworks, and translate insights into action.
- Stay ahead of trends, tools, and performance marketing innovations.
Compensation
- Budget Accountability: Own $3M+ annual budget, manage pacing, forecasting, and performance optimization tied to revenue, ROAS, CAC, and LTV.
Benefits
- Salary: $120k - $135k, plus yearly bonus, award units and comprehensive benefits package
- Cross-Functional Leadership and Collaboration: Partner with brand, sales, education, and eCommerce teams to align campaigns and performance channels.
Visa & Work Authorization
- This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. *Please note this position is not eligible for visa sponsorship.
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This listing is sourced directly from Facereality's careers page and normalized into a canonical job model.