Ship Sticks
Senior Director, Lifecycle & CRM
Greenwood Village, CO · Director
Sponsorship not specifiedDetected 4 days ago
CRM
About the role
- Director, Lifecycle & CRM owns the customer relationship starting with the first shipment - retention, lifetime value, cross-sell, and loyalty across the entire Ship&Play portfolio.
- This is an uplevel of the existing Lifecycle & CRM function: the scope expands from single-brand lifecycle execution to a portfolio-wide retention and cross-sell strategy, with a direct report executing day-to-day campaigns and a dotted-line partnership with Growth Intelligence for data and attribution.
- This role is central to both of Ship&Play's growth engines - deepening the B2B2C relationship loop and building the repeat-customer backbone of the direct B2C engine.
Responsibilities
- Own retention and lifetime value performance, and the design of loyalty mechanics that lock in long-term behavior.
- Partner with MarTech & AI Enablement on CRM/ESP platform strategy, testing infrastructure, and the shift to multi-touch attribution.
- Partner with Brand & Creative on lifecycle/CRM creative standards and campaign briefs.
- Maintain a dotted-line partnership with Growth Intelligence to ground lifecycle strategy in retention and LTV data.
- Represent the lifecycle/retention perspective in portfolio-wide growth planning alongside Paid, Organic, and MarTech leads.
- Strong command of segmentation, loyalty program design, and CRM/ESP platforms.
- Comfortable partnering cross-functionally with data, creative, and MarTech stakeholders to drive a shared retention agenda.
Nice to have
- Braze CRM experience preferred.
Company info
- Lead cross-sell strategy connecting ShipSticks golfers, ShipCamps families, and ShipSkis travelers into lifetime Ship&Play customers.
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