Tonal

Senior Manager, Brand Marketing

Austin, TX · Senior

Sponsorship not specifiedDetected 47 days ago

AccessibilityBrand StrategyNegotiationResearchLeadershipCommunication

About the role

We're seeking a dynamic, experienced Senior Manager of Brand Marketing to elevate Tonal's presence as the leader in premium connected fitness.
You understand how to make a considered, higher-priced product feel both desirable and worth it - and you know how to translate efficacy and results into culturally relevant brand moments.

Partner with senior leadership to align brand strategy with business goals, category trends, and our evolving outcomes-based narrative.
Set the social strategy for our prospect community, defining the role of social in building awareness, affinity, and consideration.
Own the research and insights function to track brand awareness, affinity, and consideration over time.
Lead the planning, execution, and optimization of high-impact brand campaigns and events.
Drive creative brand integrations across platforms and media to enhance visibility and resonance.
Develop and execute partnership activations that bring our brand partnerships to life and keep Tonal culturally relevant and top-of-mind. (Partnership sourcing and relationship management sit with our dedicated brand partnerships team; this role owns the creative activation.)
Work closely with the brand partnerships team, internal partners, and external agencies to deliver cohesive, impactful brand experiences.
Brand craft. Proven ability to build and elevate a premium brand - making a considered product feel both desirable and worth it.
Campaigns & events. Track record developing and executing high-profile brand events and brand-building campaigns.

Experience setting social strategy and building an engaged community, with the judgment to manage the resources required to execute it well.
Proficiency analyzing market and consumer data and turning it into actionable insight.
Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com.

10+ years in brand marketing for premium, aspirational, or connected consumer brands.
Bachelor's degree in Marketing, Business, or a related field.
An MBA or advanced degree is a plus.

Passionate about building brands that are both aspirational and genuinely good for people - and energized by a category at the intersection of premium design, technology, and health.
Develop comprehensive brand marketing strategies that sharpen and strengthen our positioning across premium fitness, connected fitness, and health outcomes.
Commission and lead primary research to understand the prospect consideration journey - needs, motivations, and barriers to purchase - including how health outcomes influence decisions.
Experience in fitness, wellness, health, or consumer technology is a strong plus, as is experience marketing considered, higher-priced products.
Skill translating product benefits, efficacy, and results into compelling, culturally relevant brand narratives.

This listing is sourced directly from Tonal's careers page and normalized into a canonical job model.