Begin Careers

Senior Manager, Mobile User Acquisition (App Growth)

Remote (United States) · Senior

Sponsorship not specifiedDetected 12 days ago

iOSData VisualizationA/B TestingGoogle AnalyticsCRMGrowth MarketingPerformance MarketingForecastingResearchLeadershipPublic Speaking

About the role

This is a highly cross-functional role that sits at the intersection of Marketing, Product, Data, Creative, and Engineering.
You're equally comfortable defining growth strategy and rolling up your sleeves to launch campaigns, analyze performance, and iterate quickly.
You understand subscription businesses, mobile growth, and how to balance rapid experimentation with thoughtful, sustainable scaling. * Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

Chief Marketing Officer As Manager, Growth Marketing, you will own the growth strategy for Begin's digital app product lines, HOMER (learn-to-read program) and codeSpark (learn-to-code program), driving sustainable subscriber growth across the entire customer lifecycle.
You'll lead initiatives spanning user acquisition, activation, engagement, retention, and monetization, ensuring every stage of the customer journey contributes to long-term growth and lifetime value.
You'll identify growth opportunities, build scalable experimentation programs, optimize performance across paid and owned channels, and use data to inform strategic decisions.
What You Will Drive Growth Strategy Develop and execute the overall growth strategy across the mobile customer lifecycle-from acquisition through retention and expansion.
Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth.
Partner with Product to drive product-led growth initiatives and improve activation and engagement.
Meta Google App Campaigns Apple Search Ads App Store Optimization TikTok DSPs and Programmatic partners Affiliate and influencer partnerships Emerging paid and organic growth channels Optimize campaigns for quality subscribers, lifetime value, and efficient growth-not simply installs.
401(k) to support your long-term financial goals.

8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps.
Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels.
Experience with subscription-based consumer businesses.
Strong understanding of mobile growth, retention, engagement, and monetization strategies.
Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement.
Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.

This information reflects the anticipated base salary range for this position based on current national data.
Salary MIN: $125,000 MAX: $150,000.

Comprehensive health coverage including medical, dental, and vision.
Company-paid life insurance and disability coverage.
Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
Flexible PTO and sick time that we actually encourage you to use.
Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.

Creative concepts Messaging Audience targeting Bidding strategies App Store Optimization (ASO) Onboarding flows Pricing and trial experiences Lifecycle messaging Product growth initiatives Develop clear testing roadmaps, measure impact, and scale successful learnings across the business.
Obsess over the end-to-end journey - from impression to trial to subscription to retention.

This listing is sourced directly from Begin Careers's careers page and normalized into a canonical job model.