Simetrik
Head of Inbound & Demand Generation
United States · Senior
Work authorization requiredDetected 6 days ago
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About the role
- You will report to the Vice President of GTM Strategy with a dotted line to our COO, Santiago Gomez.
- This is an individual contributor role at the start.
- You will operate as the player on the field, leveraging shared services (Brand, Content, Creative, GTM Engineering, Sales) and external agencies for execution leverage.
Responsibilities
- MQLs and MQL-to-SAO conversion. Lead quality and handoff rigor at a level the CRO can defend in a forecast call.
- Manage the US PR agency and own day-to-day media relations with tier-1 fintech and banking journalists.
- Build Simetrik's presence in the industry networks and associations that matter to our buyers.
- Partner with Content and Brand on company-page strategy.
Requirements
- 7+ years in B2B demand generation, field marketing, ABM, or executive community programs in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software.
- You know what makes the second meeting happen.
- Working knowledge of payments, banking operations, or financial controls.
- You can talk to a Head of Payments or a CFO without a glossary.
- 7+ years of demand generation, field marketing, ABM, or executive community experience in enterprise B2B software, with a focus on fintech, payments, banking, or enterprise finance software.
- Based in the United States.
- Authorized to work in the United States.
- Proven ability to build and defend a marketing-sourced pipeline target with finance, sales, and executive leadership.
- Equal opportunity employer
- Simetrik is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We are committed to building a team that reflects the diversity of the markets we serve.
- Applicants who require a reasonable accommodation during the application or interview process may contact us at people@simetrik.com to make that request.
Nice to have
- Hands-on operator on LinkedIn at the demand-gen layer, with proof that the channel translated into pipeline (not followers).
- Familiarity with the modern demand stack: Salesforce, HubSpot, Claude and intent providers, enrichment.
- Existing relationships with tier-1 fintech and banking journalists, executive community curators, or conference organizers in the US.
Compensation
- Set the annual US event calendar across industry events, owned events and webinars, conferences, and sponsorships.
Benefits
- Place earned coverage in target outlets and turn it into demand-gen fuel.
Company info
- 160+ enterprise clients across 50+ countries, 2.5B daily records processed, and more than $500B in TPV under control for the world's leading banks, fintechs, marketplaces, and PSPs.
- We are backed by Goldman Sachs, Tiger Global, Fintech Collective, Cometa and we have partners like Mastercard, AWS and Accenture.
Visa & Work Authorization
- U.S. work authorization required
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This listing is sourced directly from Simetrik's careers page and normalized into a canonical job model.