Thumbtack

Director, Public Relations

Remote, Ontario · Director

Sponsorship not specified$181k-$234kDetected 28 days ago

LeadershipCommunication

About the role

This role isn't about inheriting a playbook but about writing one.
This is a role for someone who draws energy from ambiguity, challenges conventional PR thinking, and understands how AI and algorithmic discovery are reshaping the media landscape in real time.

Define and own a PR strategy built for a brand in motion, one that moves with the narrative, anticipates the media landscape, and isn't afraid to pioneer spaces without a roadmap
Serve as the senior voice and strategic lead for all earned media, narrative development, and crisis management working to connect Thumbtack's why to stories that resonate across consumer, trade, and corporate channels
Build, hire, and develop a high-performing team and agency ecosystem, attracting talent who shares a bias for bold, intentional storytelling
Design and continuously improve workflows, messaging frameworks, and rapid-response systems that enable speed and creative conviction
Operate as a strategic business partner to senior stakeholders focusing on shaping narrative proactively and building the function's credibility as a driver of business outcomes, not as an executor of comms tasks
A track record of building (not just executing) PR strategy with examples of work that challenged norms and/or created new narrative territories
The instinct and courage to operate without a pre-existing playbook, and the discipline to build one that others can follow

10+ years of experience in public relations, communications, or earned media, with 3+ years of demonstrated people leadership
Strong editorial judgment and the ability to identify, shape, and protect stories that are genuinely differentiated
However, our Recruiting team's expertise and judgment guide hiring decisions.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES.
Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements.

For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $181,100 - $234,300

Lead integrated comms campaigns end to end: from story development and spokesperson prep through pitch execution and coverage analysis

The Brand & Communications teams are the storytelling engine for Thumbtack building belief in who we are, what we do and the impact we make.
Our team is the 'emotional backbone' of the company, comprised of strategists, designers, writers, producers, and both internal and external comms specialists.
By combining strategic storytelling, bold creativity, and purposeful communication, we grow brand equity that strengthens demand, engagement, partnerships, and long-term trust-and we do it from the inside out.

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This listing is sourced directly from Thumbtack's careers page and normalized into a canonical job model.