Drata

Senior Director, Demand Generation

Remote - US · Director

Sponsorship not specified$236k-$292kDetected 13 days ago

RESTSalesforceCRMGrowth MarketingLeadership

About the role

End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs.
Pipeline creation and acceleration aligned to revenue targets.
Campaign planning and execution across personas, segments, and buying stages.

Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up.
Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue.
Own digital channel performance and campaign orchestration.
Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths.
Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns.
Manage and develop a high-performing demand generation team.

8-12+ years in B2B SaaS demand generation or growth marketing, with leadership experience.
Proven success driving pipeline through digital, integrated, and multi-channel programs.
Strong understanding of funnel dynamics, conversion optimization, and performance analytics.
Experience managing budgets and optimizing for ROI across multiple programs.
Experience working with AI-driven marketing workflows, systems, or automations in a production environment.
Ability to think in systems, including inputs, workflows, outputs, and feedback loops.
Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot.
Comfort evaluating and operationalizing new approaches that improve performance.

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs).
The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area.

We provide stock equity to ensure that as the company grows, you share directly in that success.
Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together-because your contributions don't just support our progress; they help drive our collective success.
We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment.
Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.
Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists.
LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news.
A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and performance of our demand engine.

This listing is sourced directly from Drata's careers page and normalized into a canonical job model.