NewRocket
Industry Marketing Campaigns Manager
San Diego, CA or Ottawa, Canada · Director · Full-time
Sponsorship not specifiedDetected 1 day ago
A/B TestingWritingHubSpotSalesforceMarketoCRMLeadershipCommunicationCollaboration
About the role
- This is a cross-functional role sitting at the intersection of marketing, sales, and industry leadership.
Responsibilities
- Develop and own industry-specific integrated campaign plans for Banking, Financial Services, Technology, and Telecom verticals, aligned to business priorities and pipeline targets.
- Design full-funnel campaigns, from awareness and thought leadership through to lead capture and MQL handoff, across digital, email, events, paid media, and ABM channels.
- Build campaign briefs, messaging frameworks, and audience segmentation strategies tailored to each industry's buyer personas and pain points.
- Manage campaign calendars, budget, and execution timelines end-to-end, coordinating across internal teams and external vendors.
- Partner closely with industry-aligned Client Partners and sales teams to ensure campaign messaging reflects real buyer conversations and supports pipeline acceleration.
- Collaborate with the broader Marketing team (Content, Digital, Events), and Partner Marketing teams to develop campaign assets, including ABM plays, industry landing pages, event sponsorships, and thought leadership content.
- Work with the ServiceNow Partner Marketing ecosystem to co-develop and co-fund campaign programs where applicable.
- Drive measurable top-of-funnel demand across target industries, with clear KPIs tied to MQLs, pipeline influenced, and campaign ROI.
- Build and manage ABM programs targeting named accounts within strategic verticals, including Tier 1 financial institutions, major carriers, and enterprise technology companies.
Requirements
- 5+ years of B2B marketing experience with at least 3 years focused on industry or vertical marketing, or demand generation
- Experience marketing to Banking & Financial Services, Technology, and/or Telecommunications buyers - with fluency in their business priorities, regulatory environment, and technology investment cycles.
- Hands-on experience with CRM and marketing automation platforms (Salesforce, Hubspot, Marketo, or equivalent) and campaign attribution reporting.
- Exceptional written and verbal communication skills, including the ability to translate technical solutions into industry-resonant narratives.
- Familiarity with ABM platforms and intent-based targeting strategies.
- Knowledge of the ServiceNow platform and its applications in regulated industries.
- Required
- specific to Banking and Financial Services or Telecom
- Demonstrated success building and executing integrated campaigns that drive measurable pipeline in enterprise or mid-market segments.
- Strong cross-functional collaborator with the ability to build trusted relationships with sales, Client Partners, and executive stakeholders.
- Preferred
- Experience in a professional services, systems integrator, or technology partner organization.
- Hands-on experience using AI tools to accelerate campaign development, including AI-assisted copywriting, content personalization, audience segmentation, creative ideation, and campaign performance analysis (e.g., Claude, ChatGPT, MS CoPilot or similar platforms).
- Background working with or alongside Private Equity-backed or Fortune 500 enterprise accounts.
Company info
- We are looking for a results-driven Industry Marketing Campaigns Manager to lead demand generation efforts across our Banking & Financial Services, Technology, and Telecommunications verticals.
Visa & Work Authorization
- us, age, national origin, or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, citizenship, military, or Veteran status
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This listing is sourced directly from NewRocket's careers page and normalized into a canonical job model.