e.l.f. Beauty

Senior Director, Global Social Commerce

New York, NY · Director · Full-time

Sponsorship not specified$160k-$205kDetected 40 days ago

Product ManagementCRMForecastingSupply ChainLeadershipCommunication

About the role

e.l.f. Beauty is redefining how brands connect content, creators, community, and commerce.
Together, you will define and execute a disruptive vision that positions e.l.f. as the category leader across TikTok Shop and emerging social commerce platforms globally.
This role requires a rare combination of strategic thinking, commercial acumen, operational rigor, and entrepreneurial leadership.

Own Global TikTok Shop Growth & Commercial Performance
Lead the global expansion and commercialization of TikTok Shop across North America, Europe, Latin America, and future markets.
Develop scalable growth strategies across affiliates/creator commerce, LIVE selling, paid traffic, merchandising, and promotional planning.
Develop profitable operational frameworks to deliver proof points and purchase of TikTok Shop as a commerce and content demand gen channel.
Lead Global Merchandising Strategy
Own end-to-end merchandising strategy across social commerce platforms.
Partner with Product Innovation, Brand, Operations, and International teams to ensure social commerce is embedded into launch planning from inception.
Build frameworks for hero products, viral products, new launches, and creator-led product discovery.
Lead a high-performing team spanning:
TikTok Shop Partners (TSPs)

10+ years of experience in digital commerce, social commerce, marketplaces, retail media, or related fields.
Deep expertise in TikTok Shop, creator commerce, affiliate ecosystems, LIVE commerce, and emerging social selling platforms, strong preference in having managed a T5 or beyond category ranking shop.
Strong analytical and financial acumen with the ability to connect data to business outcomes.
It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.

Global experience preferred, including launching or scaling commerce businesses across international markets.

Build annual operating plans and investment strategies that unlock category-leading growth.

Own revenue growth, GMV, profitability, customer acquisition, and long-term platform health.

https://www.elfbeauty.com/work-with-us
Position Summary
As we continue to lead the next generation of social selling, we are seeking a Senior Director, Global Social Commerce to serve as a strategic and operational leader responsible for scaling e.l.f.'s social commerce ecosystem worldwide.
This is a highly visible leadership role and a critical partner to the VP of Global Connected Commerce.
The Senior Director will own the global social commerce strategy, commercial performance, merchandising vision, operational excellence, and organizational leadership required to scale across markets.
This leader will oversee teams responsible for affiliate commerce, LIVE selling, shop operations, TikTok Shop Partners (TSPs), creator commerce, and platform expansion, while serving as the connective tissue between Brand, IMC, Influencer, Creative, Operations, Finance, and International teams.
Build and Lead a World-Class Global Team
Ensure social commerce is fully connected to e.l.f.'s broader commerce strategy across DTC, retailer.com, Amazon, Beauty Squad, CRM, community, and emerging commerce channels.
We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.

This listing is sourced directly from e.l.f. Beauty's careers page and normalized into a canonical job model.