Jam City

Jam City

Growth Marketing Manager

Culver City, CA · Full-time

Sponsorship not specified$110k-$130kDetected 9 days ago
SQLDatabricksMachine LearningData VisualizationA/B TestingMeta AdsGrowth MarketingPerformance MarketingExcelCollaboration

About the role

  • As a leading mobile games developer, Jam City is looking to "level up" our talent.
  • We're searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.
  • If you are a talented growth marketer with a passion for creative innovation, search visibility, and games, we want to hear from you.

Responsibilities

  • Budget & Campaign Management: Manage significant marketing budgets to maximize Jam City's growth, efficiency, and business profitability across social channels, ad networks, and DSPs.
  • Creative Strategy Ownership: Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.
  • Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion.
  • Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier.
  • Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.
  • Cross-Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.
  • Creative Strategy Ownership: Own the end-to-end UA creative strategy.
  • Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.
  • Partner & Channel Expansion: Manage advertising and ASO vendor partnerships.
  • Manage significant marketing budgets to maximize Jam City's growth, efficiency, and business profitability across social channels, ad networks, and DSPs.

Requirements

  • 3-5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
  • Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
  • ability to turn creative and ASO test results into actionable growth strategies.
  • Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis.

Nice to have

  • To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more.
  • ABOUT JAM CITY Jam City is an award-winning mobile entertainment studio providing unique and deeply engaging games that appeal to a broad, global audience.
  • Led by CEO Josh Yguado, former 20th Century Fox executive, Jam City is the creative powerhouse behind some of the highest-grossing and most enduring mobile games.
  • Jam City's global franchise Cookie Jam has generated more than half a billion dollars, and Panda Pop has more than 120 million downloads to date.
  • The company also is the go-to studio for Hollywood, having developed immersive, narrative-rich mobile games around iconic entertainment brands.
  • Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogotá, Burbank, Cedar Falls, San Diego, San Francisco, and Toronto.

Skills

  • on-site 5 days a week
  • High proficiency in Excel or Google Sheets for data analysis.
  • Knowledge of SQL, Databricks, and Tableau is a major plus.
  • Experience working in the social/mobile game industry is highly preferred.
  • BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields
  • This range is based on a full-time position.
  • This range may be modified in the future.
  • Jam City is an equal opportunity employer.
  • The company's popular RPG game Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018.
  • Manage advertising and ASO vendor partnerships.
  • Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.

Compensation

  • In compliance with local law, we are disclosing the compensation for this role.

Company info

  • Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018.

Equal opportunity

  • equal opportunity employer.

Visa & Work Authorization

  • Pay Rate: $110,000- $130,000 per year CHECK OUT LIFE AS A JAM CITIZEN: - Company news and events on our LinkedIn - Company Blog - Employee Feedback on our Comparably page - Find videos on our teams and games on our Youtu
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This listing is sourced directly from Jam City's careers page and normalized into a canonical job model.