Capricor Therapeutics

Associate Director, HCP Marketing

San Diego, CA · Director

Sponsorship not specified$150k-$200kDetected 14 days ago

ExpressBrand StrategyCRMRecruitingPatient CareCRISPRResearchCommunicationCollaboration

About the role

Capricor Therapeutics (NASDAQ: CAPR) is a biotechnology company dedicated to advancing transformative cell and exosome-based therapies for rare diseases.
Every program reflects our commitment to pushing the boundaries of science and delivering life-changing treatments to patients and families who need them most.
Capricor Therapeutics is advancing cell and exosome-based therapies with a focus on serious diseases where patients and families need new treatment options.

Lead the creation and execution of integrated, omnichannel HCP campaigns across personal and non-personal promotion, digital, CRM, media, peer-to-peer, and conference/convention channels to deliver a seamless HCP experience.
Partner closely with Sales to ensure marketing strategy aligns with field execution, and lead the development of training, selling tools, and field enablement resources.
Lead the development and submission of promotional materials through the MLR/PRC review process, ensuring all work is compliant with regulatory, legal, and company requirements.
Manage the HCP marketing budget with rigor and clear ROI accountability, allocating resources against strategic priorities.
At the forefront of our innovation is Deramiocel ( CAP-1002 ), our lead cell therapy in late-stage development for Duchenne muscular dystrophy.
You will own brand planning and execution for the HCP audience, manage agency and vendor partners, and serve as a key cross-functional partner across the commercial organization.

8+ years of pharmaceutical or biotech commercial experience for Associate Director
10+ years for Director, with a demonstrated track record of increasing responsibility.
Deep expertise in biopharmaceutical brand marketing, messaging development, and multi-channel/omnichannel strategy.
Working knowledge of MLR/PRC review processes, promotional compliance, and applicable regulations affecting pharmaceutical promotion.
Strong analytical capabilities, with the ability to translate market research and data into actionable strategy and measurable outcomes.

MBA or advanced degree (PharmD, MPH, or related) preferred.
New product launch experience strongly preferred
Bachelor's degree required
experience in rare disease, neuromuscular, cell/gene therapy, or specialty/infused therapy is a strong asset.

Develop and execute the U.S. HCP marketing strategy for deramiocel, including messaging, brand narrative, and the annual brand planning process, grounded in clinical data and market insight.

Translate the clinical program and emerging real-world evidence into compelling, compliant education and promotional materials and field-facing resources for neuromuscular specialists and the DMD care team.
Own peer-to-peer strategy, including speaker bureau development and execution, and partner with Medical Affairs on KOL engagement and advisory board strategy.
Collaborate cross-functionally with Market Access, Patient Services, Commercial Operations, Medical Affairs, and Consumer/Patient marketing to ensure aligned, integrated brand strategy and execution.
Plan and execute presence at key medical congresses, conventions, and strategic marketing programs.

We are also harnessing our proprietary StealthX™ exosome platform to unlock new possibilities in targeted delivery and vaccinology.

This listing is sourced directly from Capricor Therapeutics's careers page and normalized into a canonical job model.