Whoop
Brand Marketing Lead
Boston, MA · Mid · Full-time
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$9,616 more — $109,616 — moves this role to Level III and 3 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $109,616 would place this position at wage Level III. That figure is within the posted range, and I'd like to target it. This role classifies under "Market Research Analysts and Marketing Specialists" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · Boston-Cambridge-Newton, MA-NH. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- You will help shape how WHOOP connects with consumers around some of the most important opportunities in health, wellness, and human performance.
- You thrive in fast-paced environments, bring structure to ambiguity, and know how to turn ambitious ideas into exceptional marketing.
- This role is based in the WHOOP office located in Boston, MA.
Responsibilities
- Drive cross-functional execution: Lead high-priority initiatives from brief through launch, coordinating across Creative, Performance Marketing, Brand Media, Growth, Communications, and other partners to establish clear priorities, manage timelines, navigate challenges, and deliver exceptional work.
- Create clarity and momentum: Bring structure to ambiguous or evolving projects, proactively identifying challenges, driving decisions, and establishing processes that enable teams to move quickly and stay aligned without compromising quality.
- Connect marketing activity to business results: Establish clear campaign objectives and success metrics, partner with cross-functional teams to evaluate performance, and translate insights into actionable recommendations that strengthen future marketing initiatives.
- Elevate marketing excellence: Contribute strategic thinking, creative judgment, and consumer insights to improve the quality and effectiveness of brand marketing work, serving as a trusted partner who raises the bar for execution across teams.
- WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
- In this role, you will translate product and brand strategy into compelling, integrated marketing campaigns that build consumer understanding, strengthen brand relevance, and drive measurable business results.
- As a key member of the Brand Marketing team, you will own initiatives from planning through execution, working closely with Product, Creative, Performance Marketing, Brand Media, Communications, and other cross-functional partners.
- Lead product-focused brand marketing initiatives:
- Drive cross-functional execution:
- Lead high-priority initiatives from brief through launch, coordinating across Creative, Performance Marketing, Brand Media, Growth, Communications, and other partners to establish clear priorities, manage timelines, navigate challenges, and deliver exceptional work.
Requirements
- 3-5 years of experience in brand marketing, product marketing, integrated marketing, consumer marketing, or a related field, ideally within a consumer-facing brand.
- The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- Demonstrated experience independently leading integrated marketing campaigns, product launches, or major marketing initiatives from strategy and planning through execution and measurement.
- Strong understanding of consumer marketing, product positioning, and storytelling, with the ability to translate complex product features and benefits into compelling, differentiated narratives that resonate with audiences.
- Exceptional project leadership and cross-functional collaboration skills, with a proven ability to align stakeholders, drive decisions, and deliver high-quality work without direct managerial authority.
- Highly organized, proactive, and resourceful, with the ability to navigate ambiguity, manage competing priorities, solve problems independently, and maintain momentum in a fast-moving environment.
- Strong creative judgment and strategic thinking, balanced with a hands-on approach and attention to detail across campaign development and execution.
- Interest in health, wellness, longevity, or human performance is a plus, with the curiosity and consumer empathy to understand emerging trends and translate them into relevant marketing opportunities.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
- This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- Interested in the role, but don't meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
- WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/to determine employment eligibility
Compensation
- The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
Benefits
- WHOOP is seeking a Brand Marketing Lead to drive high-impact marketing initiatives that bring product innovation to life, with a particular focus on health and longevity.
Company info
- At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
- At WHOOP, we're on a mission to unlock and inspire performance for life.
This listing is sourced directly from Whoop's careers page and normalized into a canonical job model.