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Associate Manager, AIDM Analytics

Irvine, CA, United States

Sponsorship not specifiedDetected 15 days ago
Marketing AnalyticsCRMManual Testing

About the role

  • About the Job: As the Associate Manager, AIDM Analytics on Taco Bell's Digital Customer Intelligence team, you will champion data-driven strategies to elevate our digital customer experience.
  • In addition, you will focus on creating and maturing analytics capabilities for AI-driven marketing, leveraging internal data models, and customer data platforms.

Responsibilities

  • Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
  • Drive technology implementation, data QA, and regression testing across several platforms and enable these techonlogies for cross-functional partners
  • You will support and enhance existing analytics initiatives, turning insights into impactful business decisions, while ensuring analytics support is given to cross-functional partners (CRM, Ecommerce, Loyalty, etc.) for any technology or automation use cases.
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