Goodyear
Senior Director Marketing, Americas
US OH Akron Corp Hdqtrs · Director
Sponsorship not specifiedDetected 5 days ago
Product ManagementProduct StrategyBrand StrategyMarketing AnalyticsCRMResearchLeadership
About the role
- The Senior Director, Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.
- Job Duties / Responsibilities may include, but are not limited to:
Responsibilities
- Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
- Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions
- Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
- Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend
- Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics
- Lead segmentation, targeting, and consumer trend analysis
- Deliver actionable insights to drive growth and satisfaction
- Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI
- Deliver competitive and strategic insights to support decision making
- Proven track record in developing and executing regional or global marketing and analytics strategies
Nice to have
- Degree in Business, Marketing, Analytics, or related field preferred
- Experience across brand marketing, media, digital, analytics, or insights strongly preferred
Skills
- Expertise in brand, digital, and consumer marketing supported by advanced analytics
- Strong strategic, analytical, and commercial judgment
- Deep understanding of data and insight generation, translating analytics into business actions
- Clear, effective communicator and leader in multi-cultural, multi market environments
- Goodyear is one of the world's largest tire companies.
- It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world.
- For more information about Goodyear and its products, go to www.goodyear.com/corporate
- Goodyear is an equal employment opportunity employer.
- All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Compensation
- Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region
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This listing is sourced directly from Goodyear's careers page and normalized into a canonical job model.