Edwards Lifesciences

Edwards Lifesciences

Director of Digital Brand Marketing

USA - California – Irvine · Director

Sponsorship not specified$159k-$226kDetected 8 days ago
A/B TestingProject ManagementStakeholder ManagementSEOSEMContent MarketingBrand StrategyMarketing AnalyticsHubSpotMarketoGoogle AnalyticsCRMPerformance MarketingSalesExcelVendor ManagementEmployee RelationsPatient CareMedical DevicesResearchLeadershipCommunicationProblem SolvingCritical Thinking

About the role

  • Many structural heart patients suffer from heart failure with limited options.
  • Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention.
  • Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members.

Responsibilities

  • Lead brand architecture and positioning efforts to ensure clarity and differentiation in the market.
  • Create marketing and brand plans, tools and collateral for multiple products or portfolio.
  • Identify new target segments and deliver positioning options with implications globally.
  • Partner with existing agencies to create plans and implement innovative marketing approaches/tools and may identify new vendors based on needs of the business.
  • Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
  • Manage and optimize performance marketing campaigns (PPC, display, retargeting, affiliate) to maximize ROI and customer acquisition.
  • Lead SEO/SEM initiatives to improve organic visibility and search rankings.
  • Implement and manage marketing automation tools and CRM systems to streamline campaign execution and lead nurturing.
  • Define a primary set of digital key performance indicators (KPIs); develop and manage a dashboard reflecting progress toward each KPI.
  • Translate data insights into actionable strategies that enhance customer experience and drive business growth.

Requirements

  • Bachelor's Degree in in related field with experience in marketing and skill levels exceeding the requirements of the previous level or equivalent work experience based on Edwards's criteria Required and
  • Demonstrated track record in people management or equivalent work experience based on Edward's criteria Required

Nice to have

  • Experience working in a regulated industry or equivalent work experience based on Edward's criteria Preferred

Skills

  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
  • Excellent communication, leadership, and project management skills.
  • Experience in technology and consumer marketing is a plus.
  • Demonstrated brand and digital marketing skills.
  • Proficient in Microsoft Office Suite and related tools and systems
  • Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making
  • Expert understanding related aspects of digital marketing processes and/or systems
  • Expert knowledge of financial mechanism that relates to digital marketing
  • Ability to work and excel within a fast paced, dynamic, and constantly changing work environment
  • Proven successful project management skills
  • Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
  • Expert knowledge and understanding of brand strategy

Compensation

  • For California (CA), the base pay range for this position is $159,000 to $226,000 (highly experienced).

Benefits

  • Develop and articulate a compelling brand vision that aligns with the company's mission, values, and long-term strategic goals.
  • Conduct regular brand health assessments using customer insights, market trends, and competitive analysis to inform strategic decisions.
  • Build, lead, and mentor a multidisciplinary marketing team, fostering a culture of creativity, accountability, and continuous learning.

Company info

  • Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
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This listing is sourced directly from Edwards Lifesciences's careers page and normalized into a canonical job model.