Whoop

Whoop

Creative Director, Brand Design

Boston, MA · Director · Full-time

Sponsorship not specified$180k-$245kDetected 7 days ago
Design SystemsBrand StrategyIntellectual PropertyLeadershipMentoring

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odds of building a lasting career here

55Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role66
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level IV · 4×
Level I$91,7071 entry
Level II$119,5792 entries
Level III$147,4513 entries
Level IV$175,3234 entries

This range already reaches Level IV — the maximum four lottery entries.

DOL prevailing wage, 2026-27 wage year · Art Directors (27-1011) · Boston-Cambridge-Newton, MA-NH. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

10 transfer filings in the last year, covering 10 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • WHOOP helps members understand their bodies and daily lives through wearable technology, personalized coaching, and actionable insights across sleep, strain, recovery, and health.
  • This role requires both a standard-setter and a maker: someone with the judgment to define the system, the taste to elevate creative quality and performance, and the operational rigor to help teams execute at scale.
  • This role is based in the WHOOP office located in Boston, MA.

Responsibilities

  • Lead and develop the Brand Design team, including art direction and design systems talent, senior designers, and designers as the team scales.
  • Build a strong internal team through hiring, coaching, decisive feedback, clear expectations, and opportunities for growth, while cultivating a healthy pipeline of talent and creative partners.
  • Partner closely with the Creative Director for Advertising, who owns campaign concepts and creative world-building, to ensure every creative platform has a rigorous visual expression and retains the strength of its original idea across executions, channels, and global markets.
  • Establish design reviews, craft standards, documentation, and governance that elevate creative quality while enabling speed, consistency, and distributed execution.
  • Develop production-ready design systems, templates, and toolkits that reduce rework and empower teams across the organization.
  • Collaborate with Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production to deliver one recognizable WHOOP experience.
  • As WHOOP grows globally, Brand Creative is responsible for building a distinctive, culturally relevant brand while protecting the clarity, credibility, and premium craft members expect.
  • WHOOP is seeking a Creative Director of Brand Design to build and lead the design discipline within Brand Creative, owning the WHOOP visual identity, design standards, and high-quality execution of the brand across campaigns and always-on channels.
  • Reporting to the VP of Brand Creative, this leader will translate brand strategy, brand and partners channels presence into a coherent visual system that scales across year-round marketing, global launches, digital experiences, retail, events, partnerships, and internal storytelling.
  • Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, campaign and design toolkits, and templates that are intuitive and scalable for teams to use.

Requirements

  • 10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.
  • The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
  • While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate's specific qualifications, expertise, and alignment with the role's requirements.
  • A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography, composition, image-making, and consistent cross-channel execution.
  • Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits that improve creative quality, speed, and consistency across multiple teams without compromising creativity.
  • Strong people leadership skills, with a track record of hiring, coaching, setting expectations, developing talent, and elevating the quality of both creative work and team performance.
  • Fluency across all channels where Design and Branding clarity are applied to the highest standards with excellent production judgment.
  • Ability to move between executive-level brand decisions and detailed critique of work in progress, balancing strategic vision with hands-on creative direction.
  • A collaborative, low-ego leadership style and comfort operating at high speed with incomplete information.
  • This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
  • Interested in the role, but don't meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
  • WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/to determine employment eligibility
  • The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

Compensation

  • The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

Benefits

  • Set the vision for WHOOP brand design, translating brand strategy into a clear, distinctive, and ownable visual language across channels and markets.

Company info

  • At WHOOP, we're on a mission to unlock and inspire performance for life.
  • At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
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This listing is sourced directly from Whoop's careers page and normalized into a canonical job model.