Innocap

Senior Specialist, Marketing

Montreal, CA · Senior

Sponsorship not specifiedDetected 84 days ago

Business DevelopmentLead GenerationLeadershipCommunicationCollaboration

About the role

This is a high‑impact role for someone who wants ownership, trust, and the opportunity to shape how a global, institutional audience understands a fast‑growing investment model.

Own and execute Innocap's GTM marketing strategy aligned with commercial priorities
Translate Business Development objectives into integrated GTM marketing initiatives that drive awareness and pipeline
Lead Innocap's industry event and conference strategy, including sponsorship selection and securing allocator‑focused speaking opportunities
Partner closely with Business Development to ensure targeted, high‑value presence at key allocator forums
Ensure content supports different stages of allocator awareness and lead generation

Minimum 7 years of experience in B2B marketing within asset management or alternatives
Strong track record delivering thought leadership and education‑led marketing for senior institutional audiences such as CIO, Head of Alternatives, Head of Portfolio Management, Head of Investment
Experience leading events, sponsorships and speaking programs as part of a GTM strategy
Commercial mindset with the ability to partner closely with Business Development and senior stakeholders
Exceptional communication and storytelling skills - able to simplify complex concepts and create trust through clarity
Self‑starter mentality: comfortable with autonomy, ownership, and building new programs from the ground up

Allocator education
Create engaging educational experiences that position Innocap as a trusted authority on DMAs
Lead the creation of allocator‑focused educational content, including white papers, DMA guides, case studies, and third‑party endorsed content

Innocap is the world's leading firm of managed account platform services.
With over US$100 billion in assets under management, over 500 employees and offices in five countries, we are shaping the future of alternative investments for institutional owners and allocators.
Our mission is to revolutionize the asset management industry and to provide customized expert services and an exceptional client experience.
We are seeking forward-thinking individuals to join us on our exciting journey.
Innocap's success is built on the diversity of our people and the strength of their ambitions.
We empower our teams and foster a culture of inclusivity, collaboration, innovation, and growth.
At Innocap, you'll have the opportunity to enhance your career, work on exciting projects, and make a real impact.

Lead Innocap's industry event and conference strategy, including sponsorship selection and securing allocator‑focused speaking opportunities

This listing is sourced directly from Innocap's careers page and normalized into a canonical job model.