Fleetio

Fleetio

Senior Lifecycle Marketing Manager

Remote - USA · Senior

Sponsorship not specifiedDetected 8 days ago
RailsA/B TestingEmail MarketingSalesforceMarketoGrowth MarketingCustomer SuccessCommunicationCollaboration

About the role

  • https://www.youtube.com/watch?v=YoXyXTFWbkg

Responsibilities

  • Own and evolve Fleetio's lifecycle marketing strategy
  • Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
  • Build segmented lifecycle and email journeys that support Fleetio's product-led, mid-market, and enterprise go-to-market motions
  • Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
  • Drive product-led growth and trial conversion initiatives
  • Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
  • Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
  • Create behavioral and usage-based campaigns that guide users toward key activation milestones
  • Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates
  • Support multi-motion go-to-market journeys

Requirements

  • 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles

Benefits

  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
  • FSA & HSA options
  • Short and long term disability (short term 100% paid)
  • Wellbeing fund - $150 quarterly
  • Business expense stipend - $125 quarterly
  • Mac laptop + new hire equipment stipend
  • PTO - 4 weeks (increases at year two!)

Company info

  • Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
  • Our careers page: https://www.fleetio.com/careers
  • We're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value.
  • You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.
  • You thrive in complex environments where different customer segments require different journeys.
  • You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles-and know how to orchestrate experiences that meet customers where they are.
  • You are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle.
  • As Fleetio's Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel-from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention.
  • You'll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes.
  • Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
  • Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
  • Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities
  • Operationalize and scale lifecycle programs
  • Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
  • Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
  • Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
  • Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance
  • Measure, analyze, and optimize performance
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This listing is sourced directly from Fleetio's careers page and normalized into a canonical job model.