Pmacanada

Pmacanada

Brand Manager

Oakville, Ontario

Sponsorship not specifiedDetected 29 days ago
AccessibilityProject ManagementExcelRecruitingFDA RegulatoryCommunicationMicrosoft Office

About the role

  • We represent an enviable portfolio of leading premium spirits, wines and beer brands.
  • Be Entrepreneurial We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.
  • Be Professional We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

Responsibilities

  • We collaborate across all aspects of our business.
  • We understand our actions today need to drive long-term success and this gives us a competitive advantage.
  • The brand manager role is a role that delivers both the short-term and long-term objectives for the brand portfolio.
  • Collaborate with key internal and external stakeholders in the overall brand business management and development and execution of ATL & BTL budgets and plans to achieve brand objectives.
  • The role delivers superior brand performance by enabling saliency and advocacy and developing full-funnel marketing and sales initiatives.
  • Be an expert in marketing/brand management and delivers consumer centric brand plans backed by insights and research.
  • Create and deliver activity plans from aligned consumer strategies and insights and provide direction, tools and materials for activation.
  • Engage with supplier to deliver and manage innovation pipeline and launch plans for Canada.
  • Deliver the brand / portfolio brand plan and activities on budget.
  • Deliver monthly/quarterly reporting, performance tracking, A&P reconciliation for assigned brands

Requirements

  • Post-secondary, college degree preferably with sales or marketing emphasis.
  • Minimum 4 Years' Experience in Consumer Brand Management
  • Advanced knowledge of Canadian Advertising Regulations & Standards

Skills

  • Microsoft Office Software (Excel, Power Point, Word, Outlook)
  • Strong verbal and written communication skills.
  • Results oriented.
  • Canadian Beverage Alcohol Industry knowledge and experience

Compensation

  • Responsible for developing and delivering the annual brand plan in line with the Global Brand Team strategic imperatives.
  • Proactively engages the Brand Owner team and Director, Brand Development to align on annual Brand Plans and Activations within brand guidelines.

Benefits

  • Deliver clear brand communication & activation strategies that drive brand growth, image & equity.
  • Manage Brand Ambassador to ensure optimal consumer engagement, trade partner education, execution of sampling programs, and relationship building that builds brand awareness for Retail and On-Premise accounts
  • Be Entrepreneurial

Company info

  • PMA Canada's Mission is to become Canada's Best Premium Beverage Alcohol Growth Partner.
  • We strive to be recognized as 'Agents for Growth' focused on three core areas of People, Partnerships and Performance.
  • We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day, we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.
  • We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.
  • We are responsible and accountable for our work as individuals and collectively as one team.
  • We always do the right thing for our business, for each other and our community.
  • Delivering ATL and BTL initiatives that recruit new and lapsed consumers working in conjunction with the PMA Marketing and Shopper / Trade Marketing team, Agencies, the PMA Sales Force and Customers (Retail, On-Premise outlets & chains).

Equal opportunity

  • equal opportunity and accessibility in its recruitment process.
  • If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.
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This listing is sourced directly from Pmacanada's careers page and normalized into a canonical job model.