Spe
Manager, Media
Culver City, California
Sponsorship not specified$93k-$121kDetected 5 days ago
NegotiationExcelAvidResearchCommunicationCollaborationPublic SpeakingOrganizational SkillsMicrosoft Office
About the role
- The Media Manager is accountable for creating best-in-class, strategic and integrated media campaigns for Sony Pictures film releases across theatrical and home entertainment.
- This individual will work closely with their respective Media Director and VP in campaign development, execution, creative ideation, in-house/agency communications, and the onboarding of new technology and processes.
Responsibilities
- MEDIA PLAN EXECUTION: Manage the comprehensive media plan and creative deliverables (including digital, broadcast, radio, OOH, etc) to make sure they are planned and delivered based on given strategy parameters and are executed and optimized throughout the life of the campaign.
- CRAFTING & PRESENTING: Design and deliver visually compelling presentation decks for media campaign strategies and tactics tailored for senior management, internal marketing teams, and external stakeholders.
- Prepare and present detailed media briefs to internal teams/agency partners.
- Create additional decks as needed to present media POVs across the media landscape.
- CAMPAIGN STRATEGY: Develop integrated campaign strategy (including target audience, flighting, data strategy, etc.) and identify media partnerships and custom promotional ideas that deliver against defined parameters across the full life cycle of a film (from theatrical all the way through home entertainment).
- AGENCY RELATIONSHIP: Collaborate with the media agency by participating in regular planning sessions, sharing research and relevant film updates, conducting brainstorm sessions, providing feedback on each campaign's media plan, and helping manage deliverable and deadline expectations.
- Collaborate on cross-functional task forces and special projects to evolve the business as needed.
- CAMPAIGN REPORTING: Support the Director in analyzing digital media plan reporting and communicate findings to the Media team as well as other internal marketing teams (Creative, Digital Marketing, Research, etc.).
- COLLABORATION WITH GREATER MARKETING ORGANIZATION: Build cohesion between all groups within the Sony Pictures Marketing department.
- For example, being able to collaborate, ideate, and communicate with groups that are not experts in Media to create large-scale cross-departmental activations.
Requirements
- 3-5 years of holistic media planning and buying across all channels including Digital, Television, Radio, OOH, etc.
- Self-starter with high level of initiative and ability to prioritize/juggle various initiatives
- Media Math including GRPs/TRPs, CPMs, CPCs, CPVs, CPEs and Reach/Frequency
- Experience in theatrical and home entertainment marketing a plus
- Partner/Publisher landscape including the following categories: Network, Cable, Entertainment, Sports, Social, Video, Programmatic, Search, Display, OTT/FEP, Connected TV, etc.
- Third party ad verification partners to monitor and optimize media (i.e. IAS, MOAT, DoubleVerify) is a plus
- Big data and advertising technology, including 3rd party ad-serving and tag management solutions, data management platforms, and audience buying platforms
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams)
- Passionate, committed with a high level of energy
- Strong sense of ownership and urgency
- Eagerness/curiosity to learn about the business, industry, and marketplace - a genuine love and passion for movies/entertainment marketing and be an avid consumer of various media types and content
- Excellent written, oral communication, and effective team building skills
Nice to have
- Agency and/or Studio experience a plus
- Prior Outdoor planning or passion to learn Outdoor a plus
- Sony Pictures Entertainment is an equal opportunity employer.
- SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
- Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews.
- Please be aware these tools may be enabled as a default and can be difficult to disable once the interview has started, so we recommend you check your device and disable these tools prior to the start of your interview.
- If recording or the use of the tools occurs during the interview and cannot be promptly turned off or disabled, the interviewer may end the interview.
- To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
Compensation
- The anticipated base salary for this position is $92,879 - $120,743.
This listing is sourced directly from Spe's careers page and normalized into a canonical job model.