nahc.io
GTM Marketing Lead
United States
Sponsorship not specifiedDetected 217 days ago
Growth MarketingCollaboration
About the role
- You'll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.
Responsibilities
- Lead GTM execution to expand our product into the U.S.
- Build relationships with U.S.-based creators, affiliates, and communities.
- Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).
- Optimize CAC and identify repeatable channels to scale.
- Implement and optimize viral loops, referral programs, and gamification mechanics.
- Analyze creative performance and identify what hooks, sounds, and formats drive conversion.
- Build content + performance dashboards to measure growth funnel effectiveness.
- You'll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.
- This is a builder role - not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks.
Company info
- We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion.
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