Anaplan
Account Based Marketing Specialist
Minneapolis, United States · Mid
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About the role
- Supported by operating principles of being strategy-led, values -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here.
- Anaplan is looking for an Account Based Marketing Specialist to join the Demand-ABM-Digital team.
- As an Account Based Marketing Specialist, you will play a key role in supporting Anaplan's account-based marketing and demand initiatives.
Responsibilities
- Campaign & Webinar Operations Support
- Support e xecut ion of c ore Demand Gen p rograms: Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.
- Coordinate Event Logistics: Manage internal and 3 rd party webinar details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom logistics.
- Manage personalization and c hat: Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.
- Build d igital c ontent e xperiences: Update and maintain branded digital content hubs and microsites using PathFactory.
- Build t arget l ists: Assist ABM managers in compiling and organizing targeted account and contact lists based on campaign criteria.
- Track c ampaign p erformance: Build custom UTMs, monitor lead flow into Salesforce, and maintain simple reporting logs to see what content performs best.
- Collaborate a cross t eams: Work closely with Content, Marketing Operations, and Solutions Marketing to align messaging, branding, and technical setup.
Requirements
- Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast-paced environment
- Bachelor's degree in Business, Marketing, or a related field
- 2+ years of B2B demand generation or account based marketing experience in SaaS
- Experience supporting the development of campaigns and execution of email marketing, webinars, social advertising, content syndication, and paid digital
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
Nice to have
- Preferred Skills:
Skills
- Familiarity with Demandbase, Qualified, PathFactory or Wrike a plus
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Company info
- At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.
- What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.
- Our customers rank among the who's who in the Fortune 50.
This listing is sourced directly from Anaplan's careers page and normalized into a canonical job model.