Freshworks
Social Media Marketing Manager
San Mateo, CA, United States · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$15,909 more — $160,909 — moves this role to Level IV and 4 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $160,909 would place this position at wage Level IV. That figure is within the posted range, and I'd like to target it. This role classifies under "Market Research Analysts and Marketing Specialists" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
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About the role
- Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives.
- Software is a choice that can make or break a business.
- Business software has become a blocker instead of ways to get work done.
Responsibilities
- Own and evolve Freshworks' social media strategy across LinkedIn, X, Instagram, YouTube, and emerging platforms, aligned to brand and business goals, and represent social strategy directly in planning conversations with brand, PMM, and executive stakeholders
- Build and manage the editorial content calendar, coordinating with product launches, campaigns, events, and executive communications
- Create, write, and produce engaging social content from thought leadership and product moments to culture and community posts
- Manage day-to-day publishing, community engagement, and social listening across all corporate channels
- Partner with agency, design, and creative teams to brief and produce on-brand visual, motion, and video assets for social, including owning agency/vendor relationships and budget decisions
- Ghostwrite and support executive and employee voices on social to expand organic reach and thought leadership, and help coach executives directly on tone, format, and platform best practices
- Track and report on social performance metrics including engagement, follower growth, impressions, and downstream impact on pipeline and brand awareness, and build the measurement framework and reporting cadence used to tie social performance to business outcomes
- Manage relationships with social media tools and platforms (e.g., Sprout Social) and own the mentorship and day-to-day guidance of junior social team members and contractors, including onboarding and quality bar-setting
- Experience partnering cross-functionally with brand, content, design, product marketing, and executive stakeholders, including experience directly advising senior leaders (VP+) on social approach
- Experience mentoring or managing junior team members, contractors, or agency partners (new)
Requirements
- 7+ years of experience in social media management or social marketing, ideally with B2B SaaS or technology experience (raised from 5+)
- Proven track record building and executing social strategies that drive engagement, community growth, and measurable business impact, and a track record of doing so with a high degree of autonomy
Compensation
- The annual base salary range for this position is $145,000 - $180,000 Base Salary.
Benefits
- At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.
- Bonus/equity may be available.
Company info
- If this sounds like a journey you want to be part of, we'd love to meet you.
- At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities.
Equal opportunity
- We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
This listing is sourced directly from Freshworks's careers page and normalized into a canonical job model.