Traversal
Content & Brand Communications Manager
New York · Mid · Full-time
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About the role
- We're looking for a strong writer and creative thinker to find interesting, unexpected ways to tell Traversal's story.
- This role is ideal for someone who combines exceptional writing with strong creative instincts and wants to work across different types of content rather than stay in one lane.
- We expect you to experiment with AI tools and use them to expand what you can do, but we believe original ideas, good taste, and strong writing matter more than ever in a world full of AI slop.
Responsibilities
- Help shape Traversal's social and content strategy and own the day-to-day content calendar, identifying the stories, ideas, formats, and channels that can have the greatest impact
- Own day-to-day social content across Traversal's channels, particularly LinkedIn and X, while exploring how we should show up on Reddit and other platforms
- Write thought leadership for Traversal's founders and other leaders, and build programs that help engineers, researchers, and other employees develop and distribute their own content
- Develop and execute new content programs, including Traversal's newsletter strategy, recurring video series, and other formats that give people a reason to keep paying attention
- Experience working with complex or technical subject matter and the curiosity to quickly develop fluency in AI, infrastructure, and the problems Traversal is solving
- We have a collaborative, hard-working culture and are energized by building the future of AI-powered software maintenance.
Requirements
- 3-5 years of experience in content, social, brand, communications, or a related marketing role, ideally at a fast-growing technology company or startup
- Strong creative instincts and a track record of finding fresh angles, hooks, formats, and ideas that earn attention rather than blend into the feed
Nice to have
- Experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or another adjacent technical category
- Experience growing a brand or executive presence on X, Reddit, or other channels beyond LinkedIn
- Individual compensation is determined by experience, skills, and job-related knowledge.
- Traversal is a place to take on hard, meaningful problems with real ownership from day one.
- You'll work alongside people who challenge you to grow, learn constantly, and help define a new category of infrastructure software.
- We think long term, move quickly, and hold a high bar without taking ourselves too seriously.
- Traversal is fully in-office, 5 days a week, based in New York near Madison Square Park.
Compensation
- We offer competitive compensation, startup equity, health insurance, and additional benefits.
- The U.S. base salary range for this full-time, in-person role in New York is $150,000 - $200,000, plus equity and benefits.
- Our salary ranges are based on location, level, and role.
- Individual compensation is determined by experience, skills, and job-related knowledge.
- We offer competitive salary and equity packages, health insurance, fertility benefits, a great tech setup stipend and flexible time off.
- Plus in-office snacks, team happy hours and outings, an annual company offsite, and plenty of built in time to collaborate across teams.
Company info
- Our mission is to free engineers from endless firefighting and give them more time to focus on creative, high-impact work.
- THE ROLE We're looking for a strong writer and creative thinker to find interesting, unexpected ways to tell Traversal's story.
- Partner closely with our Brand Designer to develop creative concepts, campaigns, and social-first content that pair strong writing with visuals that stand out
- Partner with our communications agency on media pitches, awards, and other opportunities to turn Traversal's technology, customers, research, and people into compelling external stories
This listing is sourced directly from Traversal's careers page and normalized into a canonical job model.