Bubbleskincare

Bubbleskincare

Paid Media Specialist

New York, NY · Full-time

Sponsorship not specified$90k-$130kDetected 41 days ago
SEOSEMCRMGrowth MarketingPerformance MarketingForecastingPerformance ManagementLeadershipCollaboration

About the role

  • Retail media is the engine of this role - spanning Walmart Connect, Target Roundel, Ulta UB Media, Criteo, and Amazon Ads - and the right candidate will bring hands-on experience activating and optimising across media networks.
  • This role marks Bubble's transition to an in-house paid media model - a deliberate move to bring strategy, execution, and accountability closer to the business.
  • You'll act as the connective tissue between Bubble's ecommerce, retail, and marketing teams - ensuring paid media is aligned to channel priorities, commercially grounded, and continuously optimised for growth.

Responsibilities

  • Lead strategy and execution across Walmart Connect, Target Roundel, Ulta UB Media, Criteo, and other RMNs - managing two distinct but connected workstreams: tent-pole campaign activations and always-on display and search.
  • Always-on media - own the day-to-day management of retail.com display and sponsored search activity, including keyword bidding, bid optimisation, audience targeting, and spend pacing.
  • Campaign activations - lead the planning and execution of larger, campaign-led retail media moments tied to product launches, promotional windows, and retailer joint business plans.
  • Partner with retail account leads to ensure media activity is aligned to sell-in priorities and commercial objectives.
  • Act as Bubble's lead point of contact with retailer media teams (including Roundel, UB Media, Walmart Connect), co-developing briefs, aligning on campaign priorities, and ensuring executional follow-through against agreed plans.
  • Own RMN performance reporting - tracking spend, ROAS, and retail.com sales lift with clear visibility for internal stakeholders.
  • Manage Bubble's paid media mix for hellobubble.com across Meta, TikTok, Google Search, and YouTube - covering both prospecting and retargeting.
  • Build and optimise campaigns that balance customer acquisition efficiency (ROAS, CAC) with brand awareness.
  • Partner with the creative team to brief platform-specific content and run ongoing creative testing.

Requirements

  • 4+ years in growth marketing, paid media, or performance marketing - brand or agency side.
  • Proven, hands-on experience across retail media networks (Walmart Connect, Target Roundel, Ulta, Criteo, Sephora, etc) - this is non-negotiable.
  • Solid working knowledge of DTC paid channels: search, social, and retargeting.

Skills

  • Stay current on emerging ad formats and proactively test new opportunities.
  • Ensure messaging consistency across paid and owned channels, particularly around launches and promotions.
  • Align paid and organic search performance with the Senior Director of Ecommerce, using paid search insights to inform broader SEO strategy.

Compensation

  • Type: Full-Time
  • About the Role
  • The Paid Media Specialist will own Bubble's paid media strategy and execution across retail and DTC channels, ensuring every media dollar drives measurable sales impact.
  • Retail media is the engine of this role - spanning Walmart Connect, Target Roundel, Ulta UB Media, Criteo, and Amazon Ads - and the right candidate will bring hands-on experience activating and optimising across media networks.
  • This role marks Bubble's transition to an in-house paid media model - a deliberate move to bring strategy, execution, and accountability closer to the business.
  • This is a largely autonomous role.
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