Excel
Sr. Performance Marketing Manager - SEM & Contextual
Hybrid (Miami, Florida, US) · Senior
Sponsorship not specifiedDetected 19 days ago
A/B TestingSEMGoogle AdsPerformance MarketingLead GenerationExcelResearchLeadershipCommunicationCollaboration
About the role
- This is a role for top-tier professionals who are strategic, data-driven, and passionate about pushing the boundaries of paid search and contextual advertising.
Responsibilities
- Grow and manage substantial advertising budgets across Google Ads and contextual networks - scaling spend while meeting margin, efficiency, and lead-quality targets to meet and exceed company performance goals.
- Strategize and lead large-scale Google Ads lead generation campaigns (Search, Performance Max, Demand Gen, and Display/YouTube), optimizing keyword targeting, audience signals, asset and creative impact, and campaign structure to maximize profitability and scalability.
- Drive account expansion through effective keyword targeting, search-term mining, and audience optimization across Google Ads and contextual networks.
- Leverage advanced analytics to uncover actionable insights, drive optimizations, and continuously improve campaign performance.
- Collaborate with creative teams to develop high-performing responsive search ads, Performance Max asset groups, and Demand Gen video creative (headlines, descriptions, images, and video) that resonate with high-intent audiences.
- Proactively test and implement new Google Ads features, AI Max, Smart Bidding Exploration, and contextual-network tools to stay ahead in the ever-evolving paid search and contextual landscape.
- Analyze and communicate performance insights and strategic recommendations to leadership and stakeholders and implement them effectively.
- Experiment with various marketing angles, ad formats, and video content, building a pipeline of experimentation to accelerate test velocity and identify winning creatives and assets.
- Lead the paid search / SEM function, focusing on profitable growth and account/media expansion across Google Ads and contextual networks.
- Mastery of performance analytics, with expertise in using data to shape decisions and optimize outcomes.
Nice to have
- Minimum of 5 years of advanced experience in paid search / SEM, with a focus on Google Ads (Search, Performance Max, Demand Gen, and Display/YouTube), with Microsoft (Bing) Ads as a secondary search engine
- hands-on experience buying on contextual networks strongly preferred.
Company info
- Helping insurance brands acquire the right customers at scale.
- Our Values: E - Embrace Simplicity, X - XL Impact, C - Customer Centric, E - Extreme Ownership, L - Laser Focused.
- Our team At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom.
- Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members.
- As an agile and innovative company, we are always looking for our next high performer to help transform the future!
- E - Embrace Simplicity, X - XL Impact, C - Customer Centric, E - Extreme Ownership, L - Laser Focused.
- About the role Are you a highly skilled Google Ads / SEM expert with a track record of driving growth and delivering exceptional lead gen ROI on paid search and contextual networks?
- Excel™ is seeking a Senior Media Buyer (SEM & Contextual) to take full ownership of creating and optimizing high-performing campaigns across Google Ads - primarily Search, plus Performance Max, Demand Gen, and Display/YouTube and contextual networks such as MediaAlpha, SureHits, and Delty, while managing substantial budgets to generate insurance leads at scale.
This listing is sourced directly from Excel's careers page and normalized into a canonical job model.