M Booth

M Booth

Paid Media Strategist (Freelance)

New York, NY · Contract

Sponsorship not specifiedDetected 71 days ago
iOSData VisualizationMeta AdsResearchCommunicationCollaborationPublic SpeakingOrganizational Skills

About the role

  • And we have a bold belief that our work can and should contribute to an equitable world.
  • Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation.
  • As we look to the future we believe Only the Bold will make a lasting impact and change.

Responsibilities

  • As a Paid Media Strategist, you'll help drive planning, execution, and optimization across paid social, video, and programmatic.
  • You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand.
  • You'll also work closely with platform partners, contribute to strategic thinking, and support cross-functional collaboration with PR, creative, influencer, and analytics teams.
  • Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more
  • Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks
  • Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
  • Build platform audiences based on research, analytics inputs, and category trends
  • Support the creation of performance reports and dashboards, simplifying complex data
  • Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
  • Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas

Requirements

  • Bachelor's degree or equivalent experience

Nice to have

  • Experience with YouTube, TikTok, and LinkedIn
  • Influencer whitelisting or paid amplification experience
  • Familiarity with ad verification and brand safety tools such as DoubleVerify
  • Strong interest in emerging digital trends and platform updates
  • What We'll Bring
  • A workplace that's alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Hourly rate: $40/hour

Compensation

  • ( New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Benefits

  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Family Leave, Well-Being Programs, & Commuter Benefits
  • ( New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
  • Positive, flexible attitude and curiosity about where digital platforms are heading
  • Flexible, hybrid workplace

Company info

  • At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
  • We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
  • Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.
  • Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to support several major clients across healthcare, lifestyle, and corporate brand categories.
  • We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace.
  • From culture to creative, in today's world BOLD moves everything we do.
  • This is an excellent opportunity for a hands-on paid media professional who loves combining smart strategy with day-to-day execution and wants to work with a supportive, collaborative, highly integrated team.

Equal opportunity

  • Tri-State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips.
  • We believe that our best work happens in a hybrid working environment.
  • M Booth & Associates is an equal opportunity employer.
  • All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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