Synctera
Director, Marketing
United States (Remote) · Director
No sponsorshipDetected 13 days ago
HubSpotSalesResearchLeadershipCommunicationMentoring
About the role
- We help banks increase deposits and non-interest income by expanding their footprint through FinTech and embedded finance partnerships.
- You'll set the strategy and roll up your sleeves to execute it.
- This role is for a builder who thrives without a playbook.
Responsibilities
- Own and drive Synctera's demand generation engine across paid, organic, email, and partner-led channels
- set pipeline targets, build campaigns, and report on marketing's contribution to revenue
- Lead brand positioning and messaging across all audiences, from developers and fintech founders to bank executives and investors
- Own the marketing of product launches, new features, and platform enhancements - from messaging and positioning to launch campaigns, sales enablement, and post-launch performance tracking
- Develop and refine positioning and messaging for key use cases and customer segments, translating complex and technical subject matter into narratives that resonate with both technical and commercial audiences
- Develop and maintain sales enablement materials: pitch decks, one-pagers, use case narratives, and objection-handling guides that make it easy for the revenue team to walk into any conversation and win
- Own Synctera's events strategy and budget across fintech, bank, and vertical SaaS conferences, hosted roundtables, customer advisory boards, webinars, and partner co-marketing activations
- Manage Synctera's LinkedIn presence and broader social media strategy to build brand recognition in the embedded finance ecosystem
- Own the marketing tech stack (HubSpot and related tools), attribution reporting, and funnel metrics
- Own and drive Synctera's demand generation engine across paid, organic, email, and partner-led channels; set pipeline targets, build campaigns, and report on marketing's contribution to revenue
Requirements
- 8 to 12 years of B2B marketing experience, with at least 2 to 3 years in a marketing leadership role owning a full-funnel function
- Proven track record of owning marketing pipeline and revenue goals, with a data-driven approach to decision-making and optimization
- Strong writer and storyteller with the ability to translate complex, technical, and regulated subject matter into clear narratives for multiple audiences: founders, bank executives, developers, and investors
Nice to have
- Experience marketing to or alongside community banks or credit unions
Compensation
- Annual HCSA and generous extended health care coverage for Canadian employees and dependents
Benefits
- 100% employer paid medical, dental, and vision benefits for US and Canadian employees and dependents
- Employer contribution to HSA for US employees
- Annual HCSA and generous extended health care coverage for Canadian employees and dependents
- Mental health resources available for all employees
- Unlimited paid time off
- Generous paid new parent leave program
- Home office setup stipend
- Stock options program for all employees
- We are looking for interesting, curious, wickedly smart people who are ready to jump in and run with our fast-growing team.
Company info
- Partner on co-marketing opportunities alongside fintech customers and bank partners, helping bring their launches to life while reinforcing Synctera's brand
- Execute our customer and partner communications program, including the monthly product update, the community newsletter to fintech customers and bank partners, and the quarterly bank partner newsletter
- At Synctera, we're powering the future of FinTech.
Visa & Work Authorization
- Synctera does not sponsor applicants for work visas.
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This listing is sourced directly from Synctera's careers page and normalized into a canonical job model.