Apex Wheels

Chief Marketing Officer (Remote, USA)

Pleasanton, California, United States · Exec · Full-time

Sponsorship not specified$180k-$230kDetected 79 days ago

Project ManagementSEOPerformance ManagementLeadershipMentoring

About the role

Success in this role means that marketing is a clear and measurable driver of Apex's growth.
This requires a leader who can establish focus and make deliberate tradeoffs.
The team must operate with clear priorities, strong ownership, and speed to execution, and leadership has confidence in marketing decisions because they are grounded in both data and sound experience-based judgment.

Develop and execute Apex's company-wide marketing strategy that supports our growth goals while staying true to our brand.
Oversee brand and Creative, ensuring that initiatives represent our brand well, meet interdepartmental needs, support our growth goals, and reinforce Apex's credibility within the enthusiast community.
Oversee Audience Growth & Engagement to enhance digital marketing, including SEO, paid media, and lifecycle marketing strategies that drive customer acquisition, retention, and long-term value.
Partner with the COO and Director of Sales & Marketing to design and execute high-impact strategies.
Partner closely with our CFO to ensure that marketing spend is appropriately paced, well considered, and that our dollars are spent on the most impactful initiatives.
Not everything will get done, and that is by design.
This role requires a leader who can quickly establish focus, build trust, and create momentum through decisive action and measurable results.
Provide executive leadership, coaching, and development to a multi-functional marketing team, including hiring, performance management, and organizational design.
Design and evolve the structure of the marketing organization to ensure the right capabilities exist in-house and that agency spend is efficient and intentional.
Ensure the team has the right skillsets and structure to execute at the pace needed to support our goals.

5+ years of experience in a senior marketing leadership role (CMO, Head of Marketing, VP of Marketing, or similar) with direct accountability for marketing performance tied to revenue, cost, and profitability.
5+ years of experience making resource allocation decisions across marketing initiatives, including prioritizing investments, managing tradeoffs, and reallocating spend based on performance.
7+ years of experience owning or directly influencing eCommerce performance across the full customer funnel, including acquisition, conversion, and retention.
7+ years of experience building, leading, or restructuring marketing teams in environments requiring improved performance, clarity, and accountability.
7+ years of experience overseeing brand development and creative direction, with demonstrated ability to ensure brand and content effectively support business objectives and resonate with a discerning customer base.

Translate company goals into actionable marketing plans with defined success metrics, timelines, and ownership.
Establish clear priorities across marketing initiatives, making deliberate tradeoffs to focus on the highest-impact work.
Establish and enforce planning, prioritization, and execution processes that enable speed and clarity across the organization.
Ensure marketing investments are evaluated against expected outcomes.
Ensure that our goals and KPI frameworks are accurately measuring success.

Work from home support $600 annual stipend for cell phone and internet usage, all technology needs provided by Apex, plus workspace equipment reimbursements.
We have a wide variety of other medical plans, so you can contribute to a more robust plan that better suits your needs.
Get access to an HSA, mental health support, gym membership discounts, and a healthcare concierge!
Apex covers 100% of employee premiums for Dental and Vision benefits on our base plans, plus affordable buy-up options if you need orthodontic coverage.
Partner with the COO and Education Manager to support consumer education strategies.

A genuine motorsports enthusiast who understands our customers and has a strong passion for this space.

This listing is sourced directly from Apex Wheels's careers page and normalized into a canonical job model.