liiv
Demand Generation Manager
New York, New Jersey, United States
Sponsorship not specifiedDetected 4 days ago
LLMsAgentic AIA/B TestingSEOSEMEmail MarketingHubSpotSalesforceSalesResearchLeadershipPublic Speaking
About the role
- We're looking for a data-driven marketer with an AI-forward skillset who's energized by ownership and focused on outcomes over vanity metrics.
Responsibilities
- Generate qualified leads and pipeline for the US/UK sales team through a demand generation program anchored on paid search, email marketing and ABM, with paid social, events and other channels tested and scaled when they produce.
- Run marketing campaigns across four key verticals: media agencies, creative agencies, media owners and brands, working closely with Product Marketing to ensure every ad, email or landing page conveys the right message to the right audience, and with our in-house designer to ensure they look sharp and perform.
- Own marketing technology and attribution inside a Salesforce and HubSpot stack. You'll track spend and campaigns, keeping attribution intact across systems and reporting results against targets so we know where to spend next.
- First 3 months: Email marketing campaigns converting qualified leads already in our database into mature opportunities
- Hands-on depth with HubSpot marketing automation across its product suite. Not just "familiar with" - you've built workflows, lead scoring, attribution reporting.
Requirements
- You know what "good" looks like.
- You can tell the difference between ready-to-ship and not-quite-there-yet, and you hold the bar.
- The ideal candidate nerds out on this world: you follow industry news and trends because you want to, and you bring that fluency into how you market to people who live in it.
Nice to have
- SEO experience, plus a feel for LLM and AI-search visibility.
- Familiarity with agentic AI workflows, using AI agents to automate multi-step marketing work rather than running one-off prompts
- you follow industry news and trends because you want to, and you bring that fluency into how you market to people who live in it.
- Demand Generation Manager, TelmarHelixa
- What You Bring (Required)
- 3-5+ years in a B2B marketing role.
- Advertising, media or martech industry experience strongly preferred.
- Hands-on depth with HubSpot marketing automation across its product suite.
Skills
- AI and next-gen data tools to uncover deep audience insights that fuels analysis, research and planning globally.
This listing is sourced directly from liiv's careers page and normalized into a canonical job model.