Burson
Content Strategist & Writer, DXCS (Editorial & Content Strategy Focus)
Toronto, Ontario, Canada
Sponsorship not specifiedDetected 1 day ago
LLMsSEOContent MarketingWritingCommunicationCollaborationOrganizational Skills
About the role
- The Role: As a Content Strategist & Writer on our DXCS team (Editorial & Content Strategy focus), you will act as a digital editorial specialist on key client accounts, ensuring content is optimized for search and answer engines (SEO and GEO).
- As a Content Strategist & Writer on our DXCS team (Editorial & Content Strategy focus), you will act as a digital editorial specialist on key client accounts, ensuring content is optimized for search and answer engines (SEO and GEO).
Responsibilities
- Create editorial calendars, content outlines, content distribution plans, content extensions across channels and formats (web, social, email), ensuring best practices for each one.
- Data-Informed & Optimized Storytelling: Partner with our internal SEO & GEO specialists to ensure content is search optimized and designed to be easily discoverable and extractable by Large Language Models (LLMs).
- Experience developing content for websites, email, social media, and other digital platforms.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.
- Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
Requirements
- Conduct interviews with executives and subject matter experts as required.
- 4-5+ years of experience in content strategy, editorial, digital content, copywriting, communications, or a related field.
- Exceptional writing, editing, and storytelling skills with the ability to adapt tone for different audiences and channels.
- Working knowledge of SEO best practices
- experience with GEO and AI-optimized content is an asset.
- Experience collaborating with cross-functional teams, including designers, social media specialists, and digital strategists.
- Bachelor's degree in Communications, Journalism, Marketing, English, or a related field, or equivalent experience.
- This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Benefits
- Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders.
Company info
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
- For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
- More about the role:
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation.
- With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
- When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com
- WPP) is the trusted growth partner for the world's leading brands.
- At Burson, we're an agency of learn-it-alls.
This listing is sourced directly from Burson's careers page and normalized into a canonical job model.