Tapcheck

Senior Performance Marketing Manager

Remote - United States · Senior

No sponsorshipDetected 14 days ago

SQLSEMGoogle AdsHubSpotSalesforceGoogle AnalyticsCRMGrowth MarketingPerformance MarketingResearchOrganizational Skills

About the role

Paid search (Google, Bing) is the primary engine, with LinkedIn and website conversion rate optimization (CRO) as secondary focus areas.
Director of Growth Marketing, you'll be measured on qualified pipeline and efficiency, not just top-of-funnel volume.
This role offers both a remote and hybrid option.

Own paid search as the primary pipeline engine
Own the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline
Carry a pipeline and efficiency mandate: drive Sales-accepted demos and Opportunities at an improving cost per Opp, not just lead volume
Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality
Optimize and tune LinkedIn (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert further down the funnel
Own website conversion rate optimization for inbound paths, running iterative tests across pages, forms, and offers in partnership with Demand Gen and Web
Own tracking, attribution, and reporting
Deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations
Partner across the funnel and scale the program
Partner with Demand Generation and RevOps to tie spend to pipeline and revenue, and help launch new higher-intent inbound channels as the program grows

Significant experience in these inbound channels is required.
Employees located within 30 miles of Plano TX, are required to be in-office Tuesday through Thursday each week.
Developed strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
Developed strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms

AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MI, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, WI.

Compensation at Tapcheck is competitive and benchmarked to your role and the market. We're committed to a total rewards package that reflects your impact. Full details are shared as part of our hiring process.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Continuous improvement is at the heart of our culture.
We are committed to setting high standards and pushing ourselves to exceed them.
We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.
Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early.

Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

At this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-1B, L-1, TN, etc.).

This listing is sourced directly from Tapcheck's careers page and normalized into a canonical job model.