Sonatype

Sonatype

Campaign Manager

US-Mid-Atlantic - Remote

Sponsorship not specifiedDetected 16 days ago
JavaDevOpsData VisualizationA/B TestingSEOContent MarketingWritingBrand StrategySalesforceMarketoGoogle AnalyticsGrowth MarketingSupply ChainCustomer SuccessFirewallLeadershipCommunicationCollaboration

About the role

  • Sonatype is the software supply chain security company.
  • If you have a disability or special need that requires accommodation, please do not hesitate to let us know.

Responsibilities

  • Integrated Growth Mindset: Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
  • Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
  • Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
  • Strategic planning and collaboration: Coordinate with cross-functional teams (PMM, Analytics, MOPs, Brand, Creative, Comms, Content, Field Marketing, Sales, agencies, Partners, etc.) to develop impactful strategies/campaigns.
  • Build innovative content and user experience to drive key business results.
  • This empowers enterprises to create and maintain secure, quality, and innovative software at scale.
  • We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.
  • More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.
  • The Integrated Growth Marketing Manager is responsible for strategically developing cross-functional marketing campaign programs.
  • At the intersection of branding, marketing, sales, analytics, and product marketing, this integral role will help define and implement end-to-end campaigns that drive growth in new logo acquisition and expansion.

Requirements

  • 8-10+ years of marketing experience in demand generation role with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company
  • Proven ability to work with and impact decision-makers in a fast-paced, matrixed organization with effective capabilities in end-to-end, lifecycle, sales, and marketing initiatives
  • Experience generating and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and guiding creative A/B testing, etc.
  • Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO Experience with integrated marketing and sales lead flow and accountability reporting.
  • Strong understanding of Google Analytics, Tableau, and other reporting tools.

Nice to have

  • Experience with campaign programs for SaaS tech company - agency or in-house.
  • Understanding of Software Developers, Engineers, DevOps personas.
  • Experience with growth use cases in Salesforce, Marketo, 6sense, Demandbase and other marketing technologies.
  • Experience in planning and driving paid media efforts across channels like GDN, Adobe Cloud, Linkedin, Facebook, Twitter, etc.
  • Hands-on experience leading the creation and execution of regional events

Skills

  • Sonatype earned Frost & Sullivan's 2022 Global Technology Innovation Leadership Award in Development and Operations (DevOps) Security.
  • Sonatype was named the Best DevOps Security Solution for Nexus Lifecycle and Nexus Firewall (Software Composition Analysis).

Compensation

  • 2022 Annual Peer Award: Sonatype's Nexus Lifecycle won a PeerSpot Silver Peer Award as a leading Enterprise Technology solution in the Software Composition Analysis category.

Benefits

  • Company Wellness Week
  • Diversity & Inclusion Working GroupsParental Leave PolicyPaid Volunteer Time Off (VTO)
  • Reporting and optimization: Measure and report on campaign results to distill learning and insights and socialize with business partners across broader teams.

Company info

  • Sonatype was named Commercial Cyber Company of the Year and a Capital Cyber Award-winner by the Northern Virginia Technology Council (NVTC)
  • 2022
  • We provide the world's best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform.
  • As founders of Nexus Repository and stewards of Maven Central, the world's largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched.
  • If you've got a passion for results, expertise in synthesizing multiple inputs and operate with a data-driven marketing approach, we're looking for you!
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This listing is sourced directly from Sonatype's careers page and normalized into a canonical job model.