Cornerstone Building Brands
Digital Marketing Specialist
Cary, NC, United States · Full-time
Sponsorship not specified$90k-$110kDetected 23 days ago
ComplianceProject ManagementSEOSEMEmail MarketingLead GenerationWordPressCommunicationCollaboration
About the role
- Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories.
- For more information, visit us at http://cornerstonebuildingbrands.com.
- Our salary ranges are determined by role, level, and location.
Responsibilities
- Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
- Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
- Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
- Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
- Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
- Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follows and nurtures customers through the purchasing cycle
- Oversee the organization of leads within marketing automation platforms
- Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
- Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
- Deliver monthly performance reports
Requirements
- Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
- 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
- Proficiency in using digital tools and programs for advertising, analytics, and content management systems
Compensation
- $90k-$110k
Company info
- In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
- Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team
Visa & Work Authorization
- are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees
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This listing is sourced directly from Cornerstone Building Brands's careers page and normalized into a canonical job model.