alliantgroup

Director of Revenue Generation Marketing

Houston, TX · Director

Sponsorship not specifiedDetected 6 days ago

Brand StrategyCRMSalesBusiness DevelopmentForecastingPerformance ManagementResearchLeadership

About the role

The Revenue Generation Marketing function will serve alliant's multiple sales organizations.
This role acts as the unifying leader across marketing, business development, and sales operations, while turning strategy into measurable revenue outcomes.
Key Metrics of Success - Revenue growth - Pipeline growth - Conversion rates - Customer acquisition cost (CAC) - Average deal size - Sales cycle length - Sales and marketing productivity, amongst others.

Align marketing with sales to drive predictable pipeline and revenue.
Partner with executive leadership to support growth in new markets, service lines, and growth opportunities.
Work with multiple sales leaders to create automated AI-enabled processes to serve up prospect research, market intelligence, lead scoring and other presale and sales processes.
Build and lead a high-performing marketing organization entirely focused on pipeline generation and closed revenue.
Develop and oversee content and thought leadership strategy.
Drive demand generation across channels including digital, industry associations, ABM, and partnerships.
Work with Sales Leadership to create a seamless integrated handoff between marketing and sales.
Implement KPIs across both functions including revenue generation, pipeline velocity, conversion rates, and customer acquisition cost.
Team Leadership & Organizational Build
Recruit, develop, and retain top talent across Revenue Generation Marketing function.

10 years of Revenue Generation Marketing experience in B2B marketing leadership roles within the Professional Services industry, such as consulting or big four
Proven track record of scaling revenue
Experience with AI-driven marketing.
Experience working in a highly matrixed, fast-paced environment.
High sense of urgency with the ability to meet deadlines and changing priorities.
Strong analytical and operational mindset.
Receptiveness to performance feedback within a team environment is essential.
a lliant offers a comprehensive compensation and benefits package including 100% employer paid medical /dental premiums for single coverage for certain options, 401(k) matching, PTO, company provided life insurance and disability, onsite gym and group exercise classes, paid covered parking, daily allowance for onsite café and Starbucks, and more!
Do Work That Matters. a lliant

a lliant offers a comprehensive compensation and benefits package including 100% employer paid medical /dental premiums for single coverage for certain options, 401(k) matching, PTO, company provided life insurance and disability, onsite gy

This listing is sourced directly from alliantgroup's careers page and normalized into a canonical job model.