Sleeman Breweries

Sleeman Breweries

Trade Marketing Manager

Laval, Quebec

Sponsorship not specified$90k-$113kDetected 22 days ago
SpringBrand StrategyExcelLeadershipCommunicationCollaborationMentoringMicrosoft OfficeDemand Planning

About the role

  • When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience.
  • People here care about what they do and the people they work with.
  • Write your next chapter with us at Sleeman Breweries.

Responsibilities

  • Develop and execute trade marketing programs including promotions, events, sponsorships, and POS initiatives across all brands.
  • Evaluate program effectiveness using data and insights to optimize future campaigns.
  • Partner with National Brand Managers and Sales teams to ensure seamless planning and execution.
  • Manage the regional trade marketing budget, ensuring effective allocation and ROI.
  • Support demand planning by ensuring promotional activities are accurately captured in forecasts.
  • Lead and coach Brand Activity Managers to drive high performance and capability development.
  • Identify and implement best practices, process improvements, and efficiency opportunities.
  • Proven track record of developing and executing tactical marketing plans
  • Ours is about pushing boundaries to create Canada's third-largest brewery known for unique craft and world-class brands enjoyed across the country.

Requirements

  • Skills and Qualifications (Required)
  • Minimum 5 years of experience in a marketing or related role within a consumer packaged goods (CPG) environment, including leadership experience
  • The successful candidate must be bilingual (French and English).
  • Proficiency in English is required due to regular interaction with the Ontario-based head office, including participation in meetings and management discussions conducted in English.

Skills

  • Strong business acumen with demonstrated people management skills
  • Ability to analyze data and manage budgets effectively
  • Experience working cross-functionally and influencing multiple stakeholders
  • Strong written, verbal, and presentation communication skills
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
  • Post-secondary education in Marketing or a related business field
  • Willingness to travel approximately 20%

Compensation

  • Competitive compensation

Benefits

  • At Sleeman Breweries, you'll have access to benefits that support you today and help you plan for tomorrow:
  • RRSP-matching program to help you save for retirement
  • Benefits coverage for partners and kids
  • Parental leave top-up for primary and secondary caregivers
  • Tuition reimbursement program for eligible employees
  • Discount program with access to perks from big brands and local favourites

Company info

  • We are committed to providing an inclusive and accessible experience for all candidates.
  • As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

Equal opportunity

  • If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know.
Apply directly at Sleeman Breweries →Create a free account for alerts like thisView Sleeman Breweries immigration profile

This listing is sourced directly from Sleeman Breweries's careers page and normalized into a canonical job model.