Lendingtree LLC

Lendingtree LLC

SEM Manager

Charlotte, NC, United States · Exec

No sponsorship$110k-$135kDetected 43 days ago
Machine LearningData VisualizationComplianceSEMGrowth MarketingAccount ManagementLead GenerationExcelResearchCommunicationMicrosoft Office

About the role

  • Execute strategies and initiatives to increase paid search traffic and revenue.
  • Responsible for managing paid search campaigns for LendingTree lending and banking products.
  • This person will directly handle account management, placements, ads, and bidding under the direction of the team leaders.

Responsibilities

  • Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.
  • Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features, such as Performance Max and AI Max.
  • Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.

Requirements

  • 4+ years of experience executing and optimizing paid search campaigns across Google and Bing with a proven ability to improve KPIs.
  • Advanced knowledge of Excel & Powerpoint
  • Hard-working, creative and eager to learn and expand knowledge of online direct marketing.
  • The candidate must be located in or near Charlotte, NC or have plans to relocate.
  • Extensive experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, Rule Based Bidding etc…).
  • Strong analytical, communication and presentation skills.
  • Be self-motivated, able to execute effectively on new ideas and see projects through start to finish.
  • LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
  • Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
  • What else you should know:
  • We're a publicly-traded company (TREE).
  • We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.

Nice to have

  • Experience with Google Performance Max preferred
  • Experience with lead generation within financial industry preferred
  • Working knowledge of Tableau, advanced knowledge is a plus.

Compensation

  • The base pay range for this position in Colorado/New York/California is $110,000-135,000 however, base pay offered may vary depending on job-related knowledge, skills, and experience

Benefits

  • Medical, dental, vision insurance, 401(k) matching, life insurance, pet insurance, and a competitive PTO (paid time off) policy
  • We're a fast-paced company with an entrepreneurial bend.
  • We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
  • We've built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.
  • Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency.

Equal opportunity

  • LendingTree is the kind of company that not only promotes diversity and inclusion
  • LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values.

Visa & Work Authorization

  • This position does not offer visa sponsorship.*
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This listing is sourced directly from Lendingtree LLC's careers page and normalized into a canonical job model.