HoYoverse

Publishing Strategist, North America - Varsapura

United States

Sponsorship not specified$150k-$250kDetected 112 days ago

A/B TestingProduct ManagementForecastingUnreal EngineResearchCommunicationCollaborationAdaptability

About the role

HoYoverse is committed to providing immersive virtual world experiences to players around the world.
When you apply to a position with HoYoverse, we will process your personal data.

Support the development and execution of the North America publishing strategy for HoYoverse's upcoming UE5 open-world title from early testing to launch and live operations.
Partner with cross-functional teams to validate gameplay hypotheses through structured player testing and feedback loops.
Lead consumer and player research programs to uncover motivations, behaviors, and preferences across North American audiences.
Develop frameworks for player segmentation, focus testing, and community feedback, combining qualitative and quantitative approaches.
Partner with creative, media, and influencer teams to design and execute cross-media campaigns across entertainment, social, and content platforms.
Support user growth, retention, and re-engagement strategies using data-driven experimentation and innovative engagement models.

3+ years of experience in game or entertainment publishing within North America, preferably including pre-launch and live-ops strategic planning.
Proven experience supporting Asian or global entertainment IPs in U.S. market entry, with emphasis on consumer insight-driven strategy development.
Experience designing or applying player feedback and testing frameworks to guide marketing and product development decisions.
Deep understanding of North American player behavior, segmentation, and genre trends.
Strong analytical and storytelling skills, able to connect data, creativity, and strategy.
Excellent cross-functional collaboration and communication abilities within a global organization.
Self-starter with a hands-on, adaptable mindset, comfortable working in a fast-moving and evolving environment.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
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About the job

Collaborate closely with headquarters and other regional teams to ensure local strategies align with global vision while resonating with North American players.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life.

This listing is sourced directly from HoYoverse's careers page and normalized into a canonical job model.