Thumbtack

Sr. Director, Product & Experience Marketing

Remote, United States · Director

Sponsorship not specified$270k-$350kDetected 27 days ago

Product StrategyContent MarketingLeadershipCommunication

About the role

Demand is growing ahead of plan, the product roadmap is ambitious, and the company is investing seriously in the marketing capability that will turn transactional usage into lasting relationships.

Serve as the voice of the homeowner and the professional inside Thumbtack - building a continuous, rigorous understanding of what both audiences need, how they make decisions, and where the product earns or loses their trust, and bringing that perspective into product planning before decisions are made
Lead Product Marketing to define positioning and product narrative ahead of the roadmap - for both homeowners and professionals - ensuring messaging holds coherence across a two-sided marketplace from company narrative through in-product copy
Partner directly with the CPO, CCO, and Growth leadership on roadmap priorities, go-to-market strategy, and commercial alignment
Develop your team, create clear accountability, and foster an environment where strong marketers do their best work
A commitment to developing your team and building clear accountability structures that help strong people do their best work.

10+ years of experience in product marketing, lifecycle marketing, or both, including significant experience leading high-performing teams at the Senior Director level (or equivalent) within a high-growth company.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
you have built positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio.
A track record of working closely with product teams, not just downstream of them

Preferred experience in a two-sided marketplace, where the same product must earn trust with consumers and business users who care about very different things.

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES.
Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements.

For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $270,300 - $349,800
For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $243,100 - $314,600
For candidates living in all other US locations, the expected salary range for this role is currently $229,500 - $297,000

Partner with product and senior leadership to shape product vision and strategy, contributing customer insight, market perspective, and positioning upstream of the roadmap rather than downstream of engineering

The Marketing & Communications team at Thumbtack is responsible for turning the company's product ambitions into relationships that last.
Product Marketing translates Thumbtack's strategy into positioning that homeowners and professionals genuinely understand and value.
Experience Marketing-spanning Lifecycle, Landing Page Optimization and Content Marketing-builds the ongoing engagement that makes Thumbtack indispensable after the first interaction.
Together, these functions connect product, growth, and commercial efforts to the outcomes that matter most to the business.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities.
If you would like to request a reasonable accommodation for a medical condition or disability during any part of the

x, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or

This listing is sourced directly from Thumbtack's careers page and normalized into a canonical job model.