Grotto
Product Marketing
New York City
Sponsorship not specifiedDetected 152 days ago
SEOContent MarketingContent CalendarsMarketing AnalyticsSalesResearchLeadership
About the role
- Your job is to make Grotto impossible to ignore: at industry conferences, in search results, in the conversations property operators are having about AI.
- And you'll help define a new voice for how humans and AI can work together in multifamily-a narrative that doesn't exist yet.
Responsibilities
- Build and own Grotto's content engine from scratch: blog, SEO/AEO/GEO strategy, thought leadership, customer stories
- Create sales collateral that helps our GTM team close deals-one-pagers, decks, case studies, competitive positioning
- Own our presence at industry conferences: booth materials, speaking proposals, sponsorship strategy, follow-up campaigns.
- Develop the narrative around AI + humans in multifamily-positioning Grotto as the voice of a new way of working
- Partner closely with the CEO, GTM team, and Design to ensure consistency across everything we put into the world
- (Non-Negotiable) You've spent at least 2 years in product, design or engineering at an early or growth-stage startup.
- So we built a platform that guides leasing agents in real-time during calls and tours-helping them build rapport, handle objections, and convert more prospects into signed leases.
Requirements
- 3-8 years of experience in product marketing, content marketing, or a related role
- You can translate complex, technical ideas into clear, compelling content.
Nice to have
- Experience in proptech, real estate, or operationally complex industries
- Experience with conference marketing and field events
- Most product marketing roles are about refining what already exists.
- Experience with SEO fundamentals
Skills
- analytics, keyword research, content calendar, measurement frameworks
Benefits
- Our vision is a world where life's most important conversations leave people feeling more connected.
Company info
- Grotto is the AI platform that supercharges multifamily real-estate teams during the moments that matter most.
- We're starting with leasing conversations-one of the most important decisions most of us make every year.
- Our data from millions of prospect interactions shows that the #1 predictor of whether someone signs a lease isn't product knowledge or perfect scripts.
- It's agents who are genuinely curious and who laugh-things that AI alone struggles at today.
- It's working.
- We've been told by customers that we're "the best vendor they've ever worked with."
- And this is just the start.
Visa & Work Authorization
- Own our presence at industry conferences: booth materials, speaking proposals, sponsorship strategy, follow-up campaigns.
This listing is sourced directly from Grotto's careers page and normalized into a canonical job model.