Fortuna Health

Head of Performance Marketing / Paid Acquisition

New York, NY

Sponsorship not specifiedDetected 7 days ago

Full-Stack DevelopmentA/B TestingSEMGoogle AdsBrand StrategyPerformance Marketing

About the role

Mission with Scale: You will be the primary driver behind our D2C transformation and growth.
Ownership: You will have autonomy over the full paid search stack.
You'll be the main architect of our funnel and DTC brand strategy, including leading bidding and optimization roadmap (working with operations and growth pod).

Acquisition, Lead Quality, & Funnel Optimization.
You'll build the experimentation engine that scales, optimizes, and exceeds targets - ensuring that every lead has the highest possible probability of successful enrollment.
You'll manage CAC, ROAS, and spend against budget and bid strategies.
We're fundamentally building a consumer product for the masses.
Ownership. There's plenty of greenfield, exploratory work to be done. We need someone to be able to take an ambiguous problem and run with it. As workflows mature, you'll be expected to own them end-to-end without heavy oversight.
We are looking for a Head of Performance Marketing to own the strategy, engine, and optimization of our consumer acquisition.

4+ years of experience in performance marketing with increasing ownership and scope.
Strong knowledge of full stack marketing strategy.
Ability to work 5 days per week in-person in NYC.

Competitive salary and equity ownership in the company
Platinum health insurance plans
All commuter expenses covered
$100/month wellness benefit
Fortuna Health is the only consumer-first platform for the 80+ million people navigating Medicaid and government healthcare programs.
We support consumers from eligibility and enrollment to renewing coverage.

Respectful Disagreement. We believe it's crucial to be able to openly disagree with anyone on the team. We are looking for someone who doesn't shy away from conflict, but is respectful and empathetic in their approach and always open to different ideas.
Humility. It's important to be able to admit when you're wrong. We are looking for a low-ego teammate who is able to take failures in stride and grow from them.
High Velocity. We're looking for a rockstar paid marketer: someone energetic, detail-oriented, and capable of driving to the core outcome of leads at scale.
We've secured a dominant position in the B2B sector; now, we are embarking on our first expansion into the DTC market.

This listing is sourced directly from Fortuna Health's careers page and normalized into a canonical job model.