FareHarbor
Director, Customer Lifecycle Marketing
Denver · Director
Sponsorship not specifiedDetected 28 days ago
ExpressSparkA/B TestingProduct StrategyHubSpotGrowth MarketingAccount ManagementProcess ImprovementLeadershipCommunicationCollaboration
About the role
- The Director of Customer Lifecycle Marketing is the front-line owner of marketing's contribution to Net Revenue Retention (NRR) at FareHarbor.
- You will define how FareHarbor engages clients at every stage of their journey-from onboarding and activation through adoption, renewal, expansion, and advocacy.
- This role requires a systems thinker who can connect client insights, segmentation, automation, content, and cross-functional collaboration into a unified lifecycle strategy.
Responsibilities
- Lead lifecycle marketing's contribution to Net Revenue Retention (NRR), product adoption, client engagement, expansion pipeline, and expansion revenue
- Develop and execute a client lifecycle strategy that supports activation, adoption, retention, expansion, and advocacy
- Build scalable programs that influence client behavior and drive measurable business outcomes across the client journey
- Partner with Account Management, Sales and Onboarding teams to support expansion opportunities, adoption initiatives, and risk mitigation efforts
- Create programs that reinforce FareHarbor's value proposition and strengthen long-term client loyalty
- Define and continuously optimize the client journey across onboarding, adoption, renewal, expansion, and advocacy
- Identify key lifecycle moments that drive retention, product engagement, expansion readiness, and client satisfaction
- Continuously evaluate where client experiences break down and partner cross-functionally to improve them
- Lead the evolution of lifecycle marketing from reactive communications to strategic, behavior-based client engagement
- Create testing and experimentation frameworks that continuously improve lifecycle performance
Requirements
- 8-10+ years of experience in demand generation, lifecycle marketing, client/customer marketing, or retention marketing in B2B environments, preferably in the technology sector
- Strong understanding of segmentation strategy and how to tailor communications to different personas, roles, regions and lifecycle stages
- Experience leading teams that plan and produce events of different formats and sizes, including user conferences
- Ability to translate product launches and platform updates into strategic, value-led member communications
- Experience working cross-functionally with product marketing, and operations teams
- Some travel is required, including international travel
Nice to have
- Experience with B2B SaaS or enterprise software
- Experience with HubSpot
- Background in the travel industry
- Familiarity with account-based marketing (ABM) approaches
- Experience across both acquisition and lifecycle marketing
Skills
- About FareHarbor
Compensation
- Design and scale a cohesive lifecycle marketing system across campaigns, client communications, product launches, events (including our annual Spark user conference) adoption programs, community engagement and expansion initiatives
Benefits
- Medical, dental + vision coverage
- 26 vacation days, 10 sick days & 12 paid holidays per year
- Global leave benefit
- 22 weeks paid parental leave
Company info
- We Are One 'Ohana
Apply directly at FareHarbor →Create a free account for alerts like thisView FareHarbor immigration profile
This listing is sourced directly from FareHarbor's careers page and normalized into a canonical job model.