AppLovin
Content Marketing Manager
Palo Alto, CA · Mid
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
The bottom of this range ($153,000) is below the Level I prevailing wage of $162,802. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Jose-Sunnyvale-Santa Clara, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Green-card intent detected
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
No reports yet — be the first to help the next applicant.
About the role
- AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business.
- Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.
Responsibilities
- Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate.
- Create content that accelerates consumer advertisers launching on AppLovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience.
- Make sure advertisers have the information they need to be successful on AppLovin Ads once they've launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed.
- Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what's coming and stay ahead of the curve.
- Track what's working and kill what isn't. The content you create should result in advertisers launching and scaling on AppLovin.
- Own the advertiser content program end to end.
- To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.
Requirements
- You are an exceptional writer.
- You can distill complex advertising topics into content that's clear, compelling, and polished - without the help of a copyeditor.
- You are self-directed.
Nice to have
- 3+ years experience writing content for a performance marketing or adtech audience.
- You've published work you can point to.
- Familiarity with PostHog, Superset, Trino or other big data platforms.
- Video scripting or production experience.
- Ad platform background - you've marketed to advertisers, not just to consumers.
- AppLovin provides a competitive total compensation package with a pay for performance rewards approach.
- Method of Application: Apply online
- Application Window: The application window is expected to close within 30 days of the posting date.
Skills
- About AppLovin
- The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.
Compensation
- 10 paid holidays per year
- Paid Holidays: 10 paid holidays per year
- CA Base Pay Range
- $153,000 - $200,000 USD
- 80 hours per year
Benefits
- Unlimited Discretionary Time Off
- 401(k) Retirement Plan
- Paid Sick Leave: 80 hours per year
- Paid Time Off:
Company info
- About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers.
- What we're looking for - You are an exceptional writer.
- What we're looking for
- To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world.
- At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Equal opportunity
- equal opportunity employer that is committed to inclusion and diversity.
- Learn more about EEO rights as an applicant here.
- If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com
This listing is sourced directly from AppLovin's careers page and normalized into a canonical job model.