Default Portal

USA Head of Marketing — LOVE CORN

Ho-Ho-Kus, NJ

Sponsorship not specifiedDetected 11 days ago

SparkA/B TestingSEMBrand StrategyCRMPerformance MarketingInfluencer MarketingLeadershipCollaborationDemand Planning

About the role

Today, LOVE CORN is the fastest growing snack brand in the UK and has a solid USA foundation with 15,000 stores and 2% household penetration, with unlimited potential to grow.
This role requires a hands-on digital and brand leader - a strategist, storyteller, and performance optimizer rolled into one.
Strengthen brand storytelling across all channels - bringing LOVE CORN's playful, joyful personality to life through content, campaigns, and creator partnerships.

Brand Marketing & Strategy Own LOVE CORN's brand positioning, ensuring consistency across digital, retail, packaging, partnerships, and earned media.
Build breakthrough brand campaigns that drive awareness, household penetration, and retailer excitement.
Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing.
Lead consumer insights work to understand motivations, usage occasions, and cultural trends that shape brand strategy.
Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales.
Digital & Performance Marketing Own and scale LOVE CORN's digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN's consumer database and build loyalty.
Retail & Shopper Marketing (Digital-Forward) Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).

website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
Translate brand campaigns into velocity-driving retail moments that excite buyers and shoppers.
Leverage consumer insights and category data to guide brand strategy, content, and campaign optimization.
A/B test campaigns and creative to constantly improve outcomes.
Present brand, digital, and marketing updates to the board and executive team.
8+ years of digital and brand marketing experience within food & beverage or CPG
startup/challenger brand experience preferred.
Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs.

Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.

Develop quarterly retailer plans that support development and execution of 360 marketing activities for our top retail customers.

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