DAT

DAT

Marketing Manager

Mississauga, Ontario

Sponsorship not specifiedDetected 12 days ago
SEOEmail MarketingSalesforceSalesLogisticsHRResearchLeadershipCommunication

About the role

  • Campaigns, content, product launches, partnerships, events: owned end-to-end by you.
  • Loadlink is Canada's leading SaaS platform for the commercial transportation industry, a market we've led for over 30 years and we need someone to unlock the next stage of growth.
  • You'll have real ownership, clear targets, and access to DAT's creative and production team to help you execute.

Responsibilities

  • The strategy is yours to own.
  • Own all copy, messaging strategy, and editorial calendar; collaborate with DAT's creative team on design.
  • Support website updates including campaign landing pages and SEO to improve Loadlink's search visibility.
  • Lead Loadlink's presence at key Canadian tradeshows and industry events, including pre/post-event campaigns and sales lead handoff.
  • Drive Loadlink's webinar strategy and audience development; own pre/post-event lead follow-up.
  • Manage Loadlink's LinkedIn presence and customer communications including newsletters and product update announcements.
  • Build and optimize multi-channel campaigns to drive net-new logo acquisition; report pipeline contribution to the Director of Sales and Marketing.

Requirements

  • 5+ years of B2B marketing experience with a clear focus on demand generation and campaign management.
  • Proven experience running campaigns end-to-end: strategy, execution, and performance reporting.
  • Hands-on experience with Pardot and Salesforce
  • Familiarity with CASL compliance and the Canadian market.
  • Bachelor's degree in marketing, communications, or a related field.
  • Experience in logistics, transportation, or supply chain.
  • The Fine Print: By applying to this position, you are confirming you either possess a Canadian citizenship, permanent resident status or work permit.

Skills

  • ROP, S&P 500), LoadLink combines innovative transportation technology solutions with Fortune 1000 stability.
  • About LoadLink Technologies
  • Work with cutting-edge tools and systems that keep us at the forefront of our industry

Compensation

  • Benefit from an attractive salary, comprehensive benefits, annual performance bonuses, and an employee recognition program.

Benefits

  • Manage lead source tracking, list health, and campaign performance in Pardot and Salesforce.
  • Take advantage of our 50% RSP matching and stock purchase options to build financial stability.

Company info

  • Acting with Integrity, Owning It, Being Humble, Continuous Improvement & Customer Centricity
  • We celebrate achievements and strike the perfect balance between productivity and enjoyment.
  • Make a difference by participating in events, fundraisers, and environmental initiatives.

Visa & Work Authorization

  • The Fine Print: By applying to this position, you are confirming you either possess a Canadian citizenship, permanent resident status or work permit
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