Chamberlain

Sr. Manager Web & App Marketing

Oak Brook, IL · Senior

Sponsorship not specified$130k-$209kDetected 14 days ago

A/B TestingSEOContent CalendarsGoogle AnalyticsCRMCommunicationCollaboration

About the role

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company.
Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide.
This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates
Develop and execute optimization plans using A/B testing, personalization, and CRO best practices
Drive SEO, site speed, and mobile-first improvements
Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis
Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality
Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments
Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing
Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives
Building business cases to evaluate and justify investment in digital initiatives.

Championing the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance.
Bachelor's degree in business, Marketing, Communications or relevant field
8+ years of Digital Marketing experience with emphasis on eCommerce
3+ years of experience in Mobile/Apps, Retention, CRM, ecommerce, retail, and segmentation and experience with Mobile Marketing measurement and reporting methodologies.

Driving annual digital and mobile campaign strategy, planning, and execution across products and services

This listing is sourced directly from Chamberlain's careers page and normalized into a canonical job model.