LendingClub
Sr Product Marketing Manager, Member Engagement
San Francisco, CA · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
Even the top of this range is below the Level II threshold of $191,942, so this role stays at one lottery entry however you negotiate. That is a property of the posted band, not of you.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank's digital engagement experiences, including DebtIQ, our proprietary financial wellness product, and the Happen Bank mobile app. In this role, you'll drive member adoption, engagement, and cross-sell while serving as a strong voice of the member across one of our key growth areas.
- You'll partner closely with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships across Happen Bank's lending and banking products.
- The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank's digital engagement experiences, including DebtIQ, our proprietary financial wellness product, and the Happen Bank mobile app.
Responsibilities
- Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank's lending and banking products
- Develop a deep understanding of member needs, competitors, and market trends, using insights to inform positioning, messaging, prioritization, and growth opportunities
- Partner with Product, Design, and Brand to define and optimize the membership value proposition and develop go-to-market strategies across channels and member segments
- Build integrated campaigns and go-to-market plans with channel owners, Product, and Marketing Operations, using funnel and engagement performance to continuously improve the end-to-end member journey
- Lead cross-functional initiatives through change and growth cycles, aligning teams around clear goals, priorities, and outcomes across product lines and channels
- Partner with Legal and Compliance throughout strategy and execution to ensure marketing initiatives and messaging meet applicable regulatory requirements
- Ability to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives
Requirements
- 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments
- Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagement
- Demonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisions
Nice to have
- Experience in financial services, fintech, or another regulated consumer industry
- Happen Bank offers relocation, based on actual job level.
- Time Zone Requirements
- Local hours (PT)
Compensation
- The target base salary range for this position is 156,000-180,000.
- The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location.
- Base salary is just one part of Happen Bank's Total Rewards package.
- You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
Benefits
- You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
- Bachelor's degree or higher, or equivalent combination of education and experience
- We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool.
Company info
- Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community.
- Base salary is just one part of Happen Bank's Total Rewards package.
- We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.
- We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job
Equal opportunity
- If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@happen.com.
- equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
Visa & Work Authorization
- You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews.
- We will not discriminate against you if you choose to opt out.
This listing is sourced directly from LendingClub's careers page and normalized into a canonical job model.